Charlotte Tilbury launches at Dubai International Airport
This debut positions Charlotte Tilbury as a glamorous addition to Dubai Duty Free’s beauty offerings, targeting a global audience seeking confidence-boosting beauty rituals before travel.
UAE – Charlotte Tilbury, a British beauty brand, has launched in Dubai Duty Free, marking its debut in the UAE’s travel retail sector with two new counters at Dubai International Airport, located in concourses C and D.
This move expands the brand’s global footprint and aligns with the growing passenger traffic at one of the world’s busiest travel hubs.
Charlotte Tilbury General Manager Travel Retail Grégoire Walter emphasized Dubai International’s status, stating, “Dubai International is one of the world’s busiest and most luxurious travel hubs.”
“This partnership with Dubai Duty Free gives us the opportunity to connect with a truly global audience and offer them our award-winning, confidence-boosting beauty rituals before they take flight.”
The debut was celebrated with a one-day activation featuring live DJ sets, dance performances, and immersive brand experiences.
Travellers received samples of Charlotte Tilbury’s top-selling skincare and fragrance products, as well as limited-edition items.
Among the exclusive offerings was a personalised mini Magic Cream redesigned as a Dubai-inspired keychain, and the first 150 customers received a special Charlotte Tilbury makeup bag.
The new counters showcase Charlotte Tilbury’s bestselling makeup, skincare, and fragrance collections, including signature products like the Magic Cream, Pillow Talk, and Airbrush Setting Spray.
Travel retail-exclusive sets are also available, such as the Beauty Icons On The Go Set, which includes the Pillow Talk Push Up Lashes Mascara, Pillow Talk Matte Revolution Lipstick, Magic Cream, and Airbrush Flawless Setting Spray for a travel-ready look.
The skincare line features the In-Flight Hydrate, Protect + Glow Set, known for its instant hydration, protection, and radiant glow, with products like the Magic Hydrator Mist, Invisible UV Flawless Poreless Primer, and Magic Lip Oil Crystal Elixir.
Charlotte Tilbury enhances the customer experience with complimentary in-store beauty services.
Fifteen-minute options include the Glow + Go Express Facial, Find Your Foundation Match, and Find Your Perfect Scent Match.
For a more indulgent experience, travellers can opt for 30-minute services like the Fly Flawless express facial (with cleanse, mask, hand and arm massage, and foundation application) or the Beautify Before You Fly personalised consultation with expert makeup artists.
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