TAKE ME HOME expands product portfolio with launch of new baby care line
This expansion aligns with broader industry trends, where brands are increasingly focusing on health, gentleness, and sustainability in baby care.
ISRAEL – TAKE ME HOME, an Israeli textile brand, has officially expanded into the baby care sector with the launch of its first baby care product line, now available at Super-Pharm stores, Israel’s largest retail pharmacy chain.
This marks a significant move for the company, shifting from its traditional focus on baby textiles to offering a range of gentle, health-focused skincare products specifically designed for sensitive skin.
The new collection includes baby soap and shampoo, body oil, face cream, and diaper rash cream, all formulated with gentle, healthy ingredients tailored for sensitive skin.
All products are formulated with gentle, healthy ingredients, catering to babies’ sensitive skin.
Elinor Koffler, founder of TAKE ME HOME, stated, “Launching the baby care line is one of the most exciting moments in Take Me Home’s journey, as well as in my personal journey as a mother and in my professional path.”
The launch is positioned as an extension of TAKE ME HOME’s commitment to quality and safety, leveraging its established reputation in the baby market.
By entering the baby care category, TAKE ME HOME is diversifying its offerings and tapping into a high-growth segment within the personal care industry.
The partnership with Super-Pharm, a leading retail pharmacy chain, ensures broad consumer access and positions the brand for increased visibility in the health and wellness aisle.
This expansion reflects a wider trend among lifestyle and textile brands to leverage their brand equity in adjacent categories, especially those focused on family wellness and sustainability.
The baby care market continues to see innovation, with consumers increasingly seeking products made from natural and organic ingredients, as well as those that prioritize skin health and environmental responsibility.
The launch comes at a time when the Israelites’ baby care market in Israel is undergoing rapid transformation, driven by premiumization, innovation, and a growing demand for eco‑friendly solutions.
According to a report by Statista, the baby care market in Israel is projected to reach USD 81.2 million in 2025, with a compound annual growth rate (CAGR) of approximately 6.2% through 2030.
Take Me Home offers a wide range of baby clothing, nursery bedding, blankets, and accessories crafted from premium cotton and natural fibers.
It also extends into home textiles such as bedding, towels, and decorative fabrics, combining softness, durability, and aesthetic appeal for families.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
