ORS Olive Oil expands product with launch of new product
These products create a complete system for hydration, fortification, growth promotion, shine restoration, better handling, and sustained vitality from washing to styling.
NIGERIA – ORS Olive Oil Nigeria has launched a new luxury Hair Maintenance Range under its “Shine Your Crown Unapologetically” campaign, celebrating beauty, culture, and self-expression for African women with textured hair.
The new lineup includes ORS Incredibly Rich Oil Moisturizing Hair Lotion with Castor Oil, ORS Wrap/Set Mousse, ORS Nourishing Sheen Spray, and the iconic ORS Hair Mayonnaise, forming a complete regimen for hydration, strength, shine, and manageability.
Backed by natural elements and science, they feature updated packaging for modern textured hair needs.
The event in Lagos highlighted the brand’s fusion of heritage, science, and natural ingredients to elevate daily haircare into a premium ritual.
The Lagos ladies’ hangout brought together influencers, students, creators, and loyal users for an evening of community, creativity, and hair education focused on confidence and wellness.
During the event, activities held included hair-inspired sip-and-paint, fun games, photo ops, product trials, and live demos highlighting the range’s versatility.
Notable attendees comprised Marketing Lead Mrs Ifeoma Lanipekun, Head of Sales Mr Eric Itodo, ambassador Cee-C, influencers, media figures, and campus ambassadors spreading the message nationwide.
ORS stressed buying from verified sellers and verifying hologram seals, batch codes, and dates to uphold quality and safety.
The Shine Your Crown Challenge calls for social shares of hair makeovers using ORS audio, tags, and #ORSShineYourCrown for prize chances and features.
This builds on the brand’s legacy of reliable, innovative care for stronger, healthier hair.
Similarly, Lush Hair Nigeria unveiled its premium “Lush Nova” collection at Lagos Fashion Week 2025, marking a significant moment in the brand’s push to redefine luxury hair extensions for modern African women.
As the official hair sponsor, the brand styled all runway models and leveraged the event to debut this sophisticated line, blending innovation, comfort, and style.
The showcase featured six models and celebrity chef Hilda Baci presenting Lush Nova on the runway, while Nollywood star Rachael Okonkwo highlighted the versatility of existing products.
Vivian Obiano, Marketing Manager, emphasized the collection’s soft, natural texture as a celebration of confidence.
Lush Nova offers premium extensions focused on luxury, versatility, and radiant beauty for the contemporary woman.
The line merges quality craftsmanship with technology to ensure seamless wear, positioning it as a market leader in beauty innovation.
This launch reinforces Lush Hair’s strategy of intersecting haircare with high-fashion trends.
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