Coty partners with Netflix to launch Bridgerton-inspired perfumes

USA – Coty Inc., a global beauty giant, has teamed up with Netflix and Shondaland to launch the first-ever seasonal fragrance collection inspired by the hit series Bridgerton. 

This limited-edition line brings the Regency-era drama of the show to life through scent, captivating fans with three distinct Eau de Parfums that evoke romance, intrigue, and high-society allure.

Each perfume tells a sensory story amid whispers of scandal in the ton. 

Tempting Peach, a Chypre Fruity blend, seduces with juicy peach, ripe mango, and mandarin for a carefree yet deliberate charm. 

Rebel Vanilla, an Ambery Floral scent, blooms boldly with velvety rose, gardenia, and jasmine, yielding to gourmand vanilla in a defiant dance on the edge of propriety. Meanwhile, Graceful Hydrangea offers a Floral Woody dream, starting innocently before blackcurrant, cedarwood, and decadent praline reveal hidden depths of elegance and mystery.​

The collection’s design pays homage to Regency refinement, featuring clear glass bottles reminiscent of vintage apothecary vials topped with spherical gold caps. Damask patterns on labels and boxes match the scents’ tones, accented by a noble crest, diamond motifs, feathers, and masks hinting at masquerade mischief. 

Actress Golda Rosheuvel, reprising her role as Queen Charlotte, narrates the campaign, infusing regal authority into this tribute to one of Netflix’s top English-language series.

 This collaboration from Coty’s new fragrance incubator, COTYLAB, underscores the company’s push to merge pop culture, innovation, and olfactory artistry.

Meanwhile, this launch follows Coty Inc.’s launch ofits ‘Jawhara Collection,’ a premium line of five unisex Eaux de Parfums inspired by the rich olfactive heritage of the Middle East. 

The range includes Oud Velvet, Sultan Rose, Golden Nectar, Sweet Dates, and Amberwood Nomad.

According to Coty, each fragrance features a unique blend of iconic ingredients and a distinct character, with bottle essences tinted to match the fragrance’s profile and bilingual labeling in English and Arabic.​

The name “Jawhara,” meaning “jewel” in Arabic, reflects the collection’s intent to honor traditional Middle Eastern ingredients such as oud, rose, ylang-ylang, musk, vanilla, dates, and labdanum, reimagined through Coty’s expert fragrance artistry and craftsmanship. 

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