Glamera expands GCC footprint with acquisition of Bookr Group
Industry observers see this as a consolidation play, solidifying Glamera’s leadership in regional lifestyle tech amid rising demand for integrated digital solutions.
UAE – Glamera Holding, a leading Saudi-based lifestyle technology platform, has acquired Bookr Group, a prominent Kuwaiti operator in the beauty and wellness sector, to boost its presence across the Gulf Cooperation Council (GCC) region.
The deal involves Glamera signing a memorandum to fully integrate Bookr’s operations, which include a booking app serving over 300,000 users and advanced management solutions for service providers in Kuwait, Bahrain, and Saudi Arabia.
This move supports Glamera’s strategy to expand in the fast-growing beauty and wellness market, where it already supports more than 4,500 providers and has processed over SAR 4 billion (USD 1.07 billion) in transactions.
Post-acquisition, Glamera aims to create a unified AI-powered ecosystem offering booking systems, digital payments, POS solutions, salon management, analytics, and supply-chain integrations.
By merging Bookr’s established footprint, Glamera expects immediate collaboration in operations, product development, and sales, accelerating revenue growth and market share in the GCC and broader Middle East.
The acquisition positions Glamera to serve millions of users through enhanced scalability and technological capabilities, including plans for an advanced AI model tailored to beauty and wellness.
Glamera Co-Founder and CEO Mohamed Hassan Hijazi stated, “By integrating Bookr Group, we are enhancing our operational and technological capabilities, expanding our regional reach, and increasing our market share immediately.”
“In the coming period, we will unveil the most advanced AI model specialized in the beauty and wellness industry, one that will redefine the user experience and transform business operations across the sector.”
Bookr CEO Eng. Zaina Al-Bader highlighted the partnership’s potential for rapid scaling and value creation, calling it a validation of Bookr’s achievements.
The acquisition taps into the surging demand for integrated beauty and wellness platforms across the GCC, positioning Glamera Holding to accelerate its regional expansion and strengthen its competitive edge.
According to a report by IMARC Group, the GCC beauty and personal care market is currently valued at around USD 9–10 billion (2025) and is projected to grow steadily, reaching over USD 15 billion by 2034, driven by rising disposable incomes, premiumization, and demand for clean-label and sustainable products.
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