Pwani Oil and Zuri Health join forces to champion women’s wellness

KENYA – Pwani Oil Group, a leading East African manufacturer of consumer goods like edible oils and soaps, is actively discussing a collaboration with Zuri Health,  a Kenyan digital health provider, to enhance women’s health initiatives. 

This move aligns with Pwani Oil’s ongoing corporate social responsibility efforts focused on hygiene, maternal health, and community empowerment, particularly targeting women in underserved areas.

The proposed partnership aims to advance women’s health and well-being through integrated programs combining Pwani Oil’s hygiene products with Zuri Health’s digital health solutions. 

Zuri Health, specializes in women’s wellness with AI-powered tools like Petals, offering guidance on puberty, contraception, pregnancy, and menopause via WhatsApp.

This collaboration could expand access to hybrid hygiene-health services in Kenya, leveraging Pwani Oil’s distribution networks and Zuri Health’s telemedicine for rural and urban women. 

Pwani Oil has a track record of community health outreach, including training over 200 women and children on low-water sanitation techniques via its Detrex Soap brand and partnerships with health associations. 

Recently, Pwani Oil Products Ltd launched a targeted hygiene initiative under its Detrex Soap brand to address acute water scarcity challenges in Kenya’s coastal region, particularly in the fast-growing community of Mariakani.

In partnership with the Kenya Progressive Nurses Association (KPNA), the company conducted hands-on training sessions this month at Bomu Hospital, reaching more than 200 women and children with practical low-water cleaning techniques. 

These sessions equipped participants with realistic strategies to maintain hygiene amid persistent shortages that exacerbate waterborne diseases and skin ailments, especially among children under five.

Mariakani’s water limitations have intensified health risks, prompting Pwani Oil to move beyond generic advice toward adaptive methods suited to local realities. 

Attendees received hygiene kits for immediate home application, fostering sustainable habits through community health workers and trusted networks rather than traditional advertising.

Pwani Oil Commercial Director Rajul Malde emphasized handwashing’s cost-effective role in public health, noting its frequent oversight despite proven impact.

This effort exemplifies “trust-based marketing,” blending corporate outreach with health partnerships to protect vulnerable coastal populations where infrastructure lags behind growth.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.