Givaudan strengthens Southeast Asia presence with new creative centre in Jakarta
The facility emphasizes collaboration by blending local market knowledge with Givaudan’s worldwide expertise in creativity and technology.
INDONESIA – Givaudan has inaugurated 10 Capital, a dedicated fragrance creative centre in Jakarta, Indonesia, to enhance co-creation with regional customers.
This new hub unites the company’s Consumer Products and Fine Fragrance teams, supporting local brands from initial ideas to final scents.
Givaudan unveiled the centre to boost its 30-year presence in Southeast Asia, one of the world’s fastest-growing fragrance markets.
The centre includes perfumers, creative assistants, and an application lab serving various categories, linked to global specialists.
Complementing this is The Foundry, a fine fragrance space with a circular workspace and ingredients wall designed for sensory exploration and direct customer-perfumer interactions.
Xavier Renard, Global Head of Fine Fragrance, stated, “10 Capital marks a new chapter in our regional presence, reflecting our belief in the extraordinary creativity emerging from Southeast Asia.¨
¨By combining local insights with Givaudan’s global artistry, we are empowering a new generation of brands to translate their unique identity into signature scents that resonate deeply with consumers.”
The opening featured a media and influencer immersion, showcasing perfume artistry via the new Indonesian platform givaudanperfume.id, launched in 2024.
A roundtable with experts like Arnaud Guggenbuhl and Naila Hamayed discussed global trends, while local perfumer Karina Mandala noted enhanced support for Indonesian clients.
Givaudan employs over 17,500 people globally, posting CHF 7.5 billion in 2025 sales and 14.1% free cash flow. Its Fragrance & Beauty division spans personal care, hygiene, and fine fragrances, prioritizing sustainability and co-creation.
This move comes after Givaudan recently announced a major USD 110 million investment to construct a new fragrances compounding facility in Pedro Escobedo, Mexico.
This move aligning with its 2030 strategy focused on sustained growth, operational efficiency, and sustainable value generation across key regions.
The initiative reinforces Givaudan’s “in the region, for the region” supply approach, designed to boost responsiveness, cut delivery times, and lower transportation costs and emissions by localizing production nearer to clients in Mexico and broader Latin America.
According to the company, the facility will boast a capacity of 20,000 to 25,000 tonnes, scaling with rising demand, and is slated to commence operations in 2029.
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