HUL expands health & wellness portfolio with acquisition of OZiva
The move strengthens HUL’s foothold in the emerging, rapidly expanding H&W market.
INDIA – Hindustan Unilever Limited (HUL) has announced key strategic adjustments to its Health & Wellbeing portfolio by completing the acquisition of Zywie Ventures Private Limited, known as OZiva.
HUL is purchasing the outstanding 49% stake in OZiva for Rs. 824 crores (USD 99.3 million), turning it into a fully owned subsidiary under a pre-set valuation agreement approved by the company’s Board of Directors.
This follows HUL’s initial 51% investment in 2023, during which OZiva expanded its revenue to about Rs. 480 crores (USD 57.8 million) in 2025, achieving roughly 130% compound annual growth rate over the prior two years through an optimized product lineup and HUL’s integrated resources.
Priya Nair, CEO and Managing Director, HUL, stated, “By taking full ownership of OZiva, we are doubling down on this exciting space to unlock the next phase of growth.”
“Our decisions today reflect our intent of fewer, bigger bets where we can leverage HUL’s strengths in science, distribution and market development to scale purpose-led brands.”
As part of portfolio streamlining toward larger strategic focuses, HUL plans to offload its 19.8% holding in Nutritionalab Private Limited to USV Private Limited for Rs. 307 crores (USD 37 million), with Board approval in place.
This divestment aligns with HUL’s approach of concentrating on high-potential opportunities.
Both deals are slated to finalize by March 2026, pending standard conditions.
OZiva, from Zywie Ventures Private Limited, offers plant-based nutrition products like protein powders, collagen builders, and Ayurvedic-inspired supplements.
Their range spans fitness, beauty, and wellness, blending modern science with traditional herbal formulations.
On the other hand, Hindustan Unilever Limited (HUL) offers wellness products through Liquid I.V., which provides hydration and electrolyte mixes designed to support energy, immunity, and overall wellness.
The acquisition comes at a time when India’s health and wellness market is undergoing rapid transformation.
According to a report by IMARC Group, India’s health and wellness market was valued at USD 164.35 billion in 2025 and is projected to reach USD 257.94 billion by 2034, growing at a CAGR of 5.1%.
The market is driven by rising consumer health consciousness, preventive healthcare adoption, and the integration of Ayurveda with modern wellness innovations, with functional foods and beverages holding the largest share.
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