Dabur India invests USD 7M in skincare brand RAS Beauty
The deal leverages RAS Beauty’s expertise in clean, natural formulations, aligning with Dabur’s broader push into next-gen personal care solutions.
INDIA – Dabur India has acquired a minority stake in RAS Beauty in a Rs 60 Crore (USD 7.23 million) deal, marking the first transaction for Dabur Ventures.
Dabur Ventures was established in October 2025 with a ₹500 crore (USD 60 million) fund dedicated to high-potential D2C ventures in personal care and wellness.
RAS Beauty, known for its “farm-to-face” approach using natural ingredients, has demonstrated robust growth with an annual recurring revenue (ARR) nearing ₹100 crore (USD 12.05 million) and a three-year compound annual growth rate (CAGR) of 75%.
This infusion values the brand at a premium, reflecting its strong digital-first model and loyal customer base in the luxury skincare segment.
Dabur has pinpointed RAS Beauty as an ideal partner to strengthen its premium beauty portfolio amid shifting consumer preferences toward sustainable, innovative products from agile brands.
Shubhika Jain, Co-Founder and CEO, RAS Beauty, said, “This investment will enable us to accelerate our omnichannel presence, deepen our R&D capabilities, and invest in brand and team building, all in pursuit of our longer-term goal of making RAS a leading name in Indian luxury skincare, at home and globally, while staying true to our core values.”
Unlike traditional acquisitions, this minority stake gives Dabur exposure to high-margin categories without operational control, mirroring moves by peers like Marico and Godrej in the D2C space.
Dabur has enabled RAS Beauty to accelerate omnichannel expansion, ramp up research and development (R&D), invest in marketing, and grow its team to support nationwide and global ambitions.
This collaboration positions RAS Beauty for greater market penetration, potentially redefining the accessibility of luxury skincare in India and beyond.
This move comes after Dabur India Limited recently undertook a strategic leadership restructuring, separating its global and domestic CEO roles to sharpen its focus on international expansion and market dominance in India.
This change accompanies the elevation of Mohit Malhotra to Global CEO, reflecting the company’s intent to pursue parallel growth trajectories at home and abroad.
Concurrently, Herjit S. Bhalla steps in as Chief Executive Officer for the India Business, classified as Senior Management Personnel, starting April 15, 2026, or a mutually agreed date.
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