ALLSO Beauty expands footprint with official launch in Nairobi
This entry positions Kenya as a home in a beauty market exceeding USD 450 million, as a hub for ALLSO’s African growth, building on its European presence.
KENYA – ALLSO Beauty has marked a key global expansion milestone by launching its first flagship store in Nairobi, Kenya.
This debut underscores the brand’s strategic push into Africa’s vibrant beauty markets, with Nairobi selected for its creative energy and diverse consumer base.
The flagship store opened at 20th Century Plaza on Mama Ngina Street in Nairobi’s Central Business District.
The launch event on March 7-8, 2026, featured a ribbon-cutting ceremony, product sampling stations, and interactive experiences for beauty creators, influencers, media, and makeup artists.
Linda Gebson, ALLSO Beauty, stated, “Kenya represents one of the most dynamic beauty markets on the continent. Nairobi’s creativity and diversity make it the perfect place for ALLSO’s next chapter.”
Products enhance natural skin textures and undertones rather than masking them, catering to real-life wear for diverse skin tones prevalent in African markets.
The store introduces ALLSO’s full range, including foundations, lip products, skincare, fragrances, and professional beauty tools.
A highlight was the “60-Second Shade Match Challenge,” showcasing the brand’s expertise in matching varied African skin tones through personalized consultations.
Plans include expanding the retail footprint and fostering a community of creators across Kenya and East Africa.
ALLSO Beauty is a modern cosmetics brand that focuses on makeup, skincare, and personal care products, with a strong emphasis on inclusivity and bold expression.
Its portfolio includes foundations, primers, powders, blushes, and setting sprays for the face; a wide range of lipsticks, glosses, balms, and lip shines in vibrant shades; eye products such as eyeshadows, eyeliners, and mascaras; and skincare essentials like sunscreens and aloe vera–based cleansers.
The brand also offers fragrances and beauty tools, positioning itself as a one-stop solution for everyday beauty needs.
In a similar move, Pierre Fabre, a French multinational pharmaceutical and cosmetics company, recently officially entered the Kenyan market through a strategic partnership with Groupe Ethica, targeting the growing demand for medically-backed skincare in East Africa.
The launch centers on two flagship brands: Avène, known for sensitive skin solutions, and Ducray, which specializes in dermatological treatments for conditions like acne, eczema, hyperpigmentation, and scalp disorders.
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