HACO Industries and Mama Fua launch training initiative for laundry workers
This partnership is formalizing informal cleaning and laundry work through training, digital platforms, and branded product use to improve livelihoods and service standards.
KENYA – HACO Industries has partnered with Mama Fua App and its training arm Cleaning School Kenya to professionalize Eldoret’s cleaning and laundry sector.
This initiative aims to transform the traditionally informal “Mama Fua” workforce into a more organized, skilled, and digitally connected service ecosystem.
Through this collaboration, HACO is leveraging its home care brands, SoSoft and ACE, to deliver targeted training on modern laundry techniques, stain removal, fabric care, and safe use of detergents and fabric softeners.
Through this move, the two companies ensure that cleaners and laundry workers can deliver consistent, high‑quality service aligned with formal‑sector standards.
The Eldoret programme combines technical skills with financial literacy and workplace safety modules, enabling participants to manage their earnings better, reduce occupational risks, and sustain their businesses over time.
Mama Fua App functions as a digital marketplace that connects households and businesses with vetted cleaners and laundry providers, offering on‑demand, scheduled, and subscription‑based services while tracking service history and provider ratings.
Through its Cleaning School Kenya platform, Mama Fua has already trained thousands of service providers across cities such as Nairobi, Mombasa, Kisumu, Nakuru, and now Eldoret, embedding formal training protocols into this largely informal sector.
By linking trained cleaners to the app, the partnership moves workers from cash‑in‑hand, word‑of‑mouth arrangements to platform‑based engagements, where HACO’s products serve as the technical backbone for improved service delivery.
The initiative is designed to uplift low‑income women and youth who depend on cleaning and laundry work as their primary livelihood, aiming to raise average earnings, reduce exploitative working conditions, and increase job security through standardized pricing and digital visibility.
For Eldoret specifically, the programme signals a broader trend toward formalization of the cleaning and laundry market, driven by rising demand for reliable, professional, and digitally enabled home‑care services in urban and peri‑urban centres.
From an FMCG and home‑care perspective, the partnership showcases how companies like HACO are moving beyond simple product distribution to ecosystem‑level interventions, training, platform partnerships, and financial inclusion, that deepen brand loyalty, secure volume growth, and help professionalize the very service channels that drive detergent and fabric‑care consumption.
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