AFNAN expands global footprint with new fragrance launch in Lagos

NIGERIA – Afnan Perfumes, a UAE-based fragrance and scent manufacturer,  has strengthened its global footprint through the high-impact launch of its “9 PM Night Out” perfume in Lagos, Nigeria.

Afnan fragrance has captivated Lagos with an immersive setup featuring interactive installations, pulsating music, and speeches from Business Development Manager Shafi Vakil, who positioned 9 PM Night Out as the ultimate expression of evening confidence.

Hosted by Jimmie Akinsola, the evening blended exclusivity and energy, creating viral social media moments under the #OWNYOURINTENSITY hashtag. 

The brand has partnered with local retailer Essenza as the official stockist.

Afnan fragrance has crafted 9 PM Night Out as a unisex Extrait de Parfum (100ml) from its iconic 9 PM line, boasting 6-12 hour longevity with a playful mix of dragon fruit top notes, crisp aromatics, and a seductive base of vanilla, tonka bean, patchouli, and woods. 

Distinct from the richer 9 PM Elixir, it targets urban club-goers seeking a fresh, energetic vibe. This launch amplifies its fruity-woody profile, making it a room-owning staple.

Afnan fragrance has rolled out 9 PM Night Out across ten countries, including the UAE, US (Miami), Paraguay, Czech Republic, Italy, Poland, Morocco, Egypt, Pakistan, Malaysia, Indonesia, Serbia, UK (London), Nigeria, and India, kicking off with a flagship launch in the UAE before sweeping through these dynamic markets.

Building on prior Oman store openings, this Lagos activation taps Africa’s booming beauty scene, fueling B2B growth in sustainable, long-wear unisex scents. 

It positions Afnan as a daring Emirati player in the premium fragrance market.

Afnan Fragrance offers a wide portfolio of perfumes across men’s, women’s, and unisex categories, with signature collections such as the Supremacy Series, Bouquet Series, and Souvenir Series, as well as popular lines such as 9PM, 9AM, and Turathi.

Their products range from everyday Eau de Parfums to luxury niche scents, covering floral, woody, amber, oud, and marine profiles.

According to the 6Wresearch Nigeria Perfume Market Report (2024, updated 2025), the market is projected to grow at a CAGR of 7.2% between 2026–2032, driven by rising grooming awareness, urbanization, and the influence of international fragrance trends.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.