L’OCCITANE Group appoints Jordan Saxemard as CEO of Sol de Janeiro
This CEO shift underscores a focus on digital transformation and market expansion in the competitive beauty sector.
LUXEMBOURG – Sol de Janeiro, the L’Occitane Group-owned Brazilian-inspired beauty brand, has appointed marketing veteran Jordan Saxemard as its new Chief Executive Officer, effective late April 2026.
This internal promotion follows his six-month tenure as Chief Marketing & Digital Officer, where he led global brand marketing, communications, digital strategy, and consumer engagement.
Saxemard succeeds co-founder Heela Yang, who departed after 11 years with the company. L’Occitane Group Chairman and CEO Reinold Geiger emphasized the move for leadership continuity amid the brand’s global scaling.
The transition positions Sol de Janeiro for its next growth phase, building on Brazilian roots of joy and sensuality.
Reinold Geiger, L’Occitane Group Chairman and CEO, stated, “Jordan Saxemard has already made a significant impact at Sol de Janeiro.”
“This transition ensures continuity of leadership and positions him well to build on the brand’s strong momentum as it enters this next chapter.”
A French-American executive with over 20 years in beauty, luxury, and technology, Saxemard previously served as President for the Americas and EMEA at Dyson, driving successes like the Airwrap hair tool.
He spent 12 years at Coty Luxury, directing strategies for Gucci Beauty (revamping Gucci Guilty and Flora), Tiffany & Co., Chloé, Bottega Veneta, and Philosophy, while turning around U.S. luxury P&L.
Saxemard expressed excitement to expand Sol de Janeiro’s global impact with “clarity, discipline, and creative boldness.”
This news comes after Sol de Janeiro’s recent high-level executive shifts including naming Celine Basanisi Gilg as General Manager for its UK and Ireland operations.
This hire strengthens the L’Occitane-owned body care brand’s regional leadership amid ongoing expansion efforts.
Gilg arrives from her role as self-employed Managing Director at CBG Consulting and Advisory.
In an official LinkedIn announcement, she expressed gratitude to Regional President Olivier Berton for the opportunity.
Known for hits like Brazilian Bum Bum Cream with cupuaçu butter and açaí oil, Sol de Janeiro has expanded into body, hair, and fragrance care.
Owned by L’Occitane, the brand nears USD 2 billion in sales and targets further international growth under Saxemard’s operational expertise.
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