PZ Cussons joins UK Packaging Pact to advance packaging sustainability

This move reinforces the company’s medium‑term sustainability narrative ahead of tightening eco‑design and extended producer‑responsibility rules in the UK and Europe.

UK – PZ Cussons has formally committed to a circular‑packaging future by joining the UK Packaging Pact as a founding signatory, embedding its UK operations into an industry‑wide collaboration aimed at reducing packaging waste and improving recycling systems. 

The UK Packaging Pact, led by WRAP, brings together manufacturers, converters, retailers and other stakeholders to pursue a ten‑year roadmap focused on optimising packaging design, scaling reuse and refill models, investing in circular infrastructure, and harmonising packaging data across the supply chain. 

As a founding member, PZ Cussons will help co‑create solutions that make packaging more effective for consumers, businesses and the environment, while strengthening its own systemic approach to tackling plastic waste. 

This move aligns closely with the company’s existing sustainability targets, including a 33% reduction in virgin plastic use by 2030, a goal of 100% recyclable, reusable or compostable packaging by 2030, and the use of 100% certified or recycled paper by 2025. 

Through its “Better by Design” innovation principle, PZ Cussons is steering product and packaging development toward lighter, more resource‑efficient formats.

 In addition, its participation in the UK Packaging Pact reinforces its readiness for tightening eco‑design and extended producer‑responsibility regulations in the UK and Europe, positioning the company as a proactive collaborator in the transition to a circular economy.

Recently, PZ Cussons has issued a Q3 trading update for the financial year ending 2026, confirming that the positive momentum seen in the first half of the year has carried through into the third quarter. 

For the quarter ended 28 February 2026, the Group posted 6.3% like‑for‑like (LFL) revenue growth, down from 9.5% in the first half but still signalling continued underlying strength in its core markets. 

On a reported basis, revenue grew by 5.0%, compared with 8.0% in H1 FY26, reflecting the impact of currency and structural changes even as underlying volumes remain robust.

Management says the Group now expects full‑year adjusted operating profit to print towards the upper end of its previously updated guidance range of £53–57 million, supported by further stabilisation in the Nigerian Naira and disciplined cost management across its international operations. 

The company notes that this outlook remains sensitive to potential fluctuations in the Naira over the final weeks of the financial year, but that the measures it has taken to hedge and de‑risk exposure have reduced its vulnerability to sudden currency volatility. 

PZ Cussons plans to release its full FY26 results on 6 August 2026, when it will provide a more detailed breakdown of performance across its lead markets of the UK, ANZ, Nigeria and Indonesia within Personal, Home and Baby Care.

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