Native unveils new body care range for sensitive skin
Native created the Sensitive Series to bridge the gap between clinical safety and indulgent fragrance
USA – Native has launched the Sensitive Series, a new head‑to‑toe collection tailored for people with sensitive skin who still want a rich, scented, and sensorial experience.
Available in a range of elevated hypoallergenic fragrance profiles, the collection includes Bare Vanilla, Bare Coconut, Bare Jasmine, Bare Melon and an Unscented option for those who prefer a completely fragrance‑free regimen.
The line spans several categories: Sensitive Series Body Wash, Sensitive Series Body Lotion and Body Cream and Sensitive Series Shampoo and Conditioner formulated with naturally derived ceramides to protect the scalp and address different hair needs, including Hydrating Bare Coconut, Restoring Bare Melon, and Balancing Bare Vanilla for targeted moisture, strength, and scalp care.
Christopher Talbott, Chief Executive Officer at Native, stated, “With the Sensitive Series, we brought together a team of specialists to ensure our formulas were not only effective but worry-free.”
“We wanted to give our consumers the confidence to set their skin and senses free, proving that ‘sensitive’ doesn’t have to mean ‘scentless.’”
Developed in partnership with a cross‑functional team of allergists, biologists, and dermatologists, the line pairs high‑performance ingredients with hypoallergenic fragrances that are gentle yet luxuriously aromatic.
The Sensitive Series reimagines sensitive‑skin care by blending expert‑developed, hypoallergenic scents with formulas that help support and restore the skin and hair moisture barrier, demonstrating that sensitive skin can be both soothed and beautifully scented.
Each product features naturally derived ceramides that reinforce the barrier while delivering the same clean, effective performance Native is celebrated for, and the Unscented Body Lotion and Body Cream have earned the National Eczema Association Seal of Acceptance™, affirming their suitability for individuals with eczema and sensitive skin.
The range also adheres to Native’s core standards, being vegan, cruelty‑free, and free from sulfates, silicones, parabens, dyes, phthalates, MIT, and petrolatum.
Signature hero‑formula elements include precision‑fermented, naturally derived ceramides that mimic the skin’s own lipids, sensitive‑safe hair care built on sulfate‑ and silicone‑free systems designed to treat the scalp with care, and a minimal‑ingredient philosophy in which every component is deliberately chosen for everyday, worry‑free use.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
