L’Oréal Middle East UAE climate pledge expands refillable beauty packaging with 44-67% material cuts
All point-of-sale materials are now eco-designed, with ongoing supplier collaboration to measure and reduce carbon emissions across the value chain.
UAE – L’Oréal Middle East has signed the UAE Climate-Responsible Companies Pledge with the Ministry of Climate Change and Environment, expanding retail collaborations for sustainable packaging and refillable beauty solutions that reduce material use by up to 67% for plastic and 61% for cardboard.
The announcement came at the third L’Oréal For the Future Summit hosted at the company’s newly renovated Dubai headquarters, bringing together government officials, sustainability experts, retail partners and industry stakeholders.
The pledge aligns L’Oréal with the UAE’s Net Zero 2050 Strategy and national decarbonization efforts, with Eng. Aisha Mohamed Al Abdooli, Director of Green Development and Environmental Affairs at MOCCAE, present for the signing.
How Prada Paradoxe Refillable Format Cuts Glass by 44% and Plastic by 67%
L’Oréal’s refillable product range now spans makeup, skincare, haircare and fragrance brands including Kiehl’s, Prada, YSL Beauty, La Roche-Posay, CeraVe, Kérastase and L’Oréal Professionnel.
The Prada Paradoxe refillable format delivers measurable material reductions: 44% less glass, 67% less plastic, 100% less metals, and 61% less cardboard compared to standard packaging.
Building on its sustainability partnership with BinSina Pharmacy, the company announced plans for additional strategic retail alliances to expand refill access across the UAE.
All point-of-sale materials are now eco-designed, with ongoing supplier collaboration to measure and reduce carbon emissions across the value chain.
Why L’Oréal’s 10-Year Triple-A CDP Rating Supports UAE Net Zero 2050
The group has received a triple-A rating from CDP for ten consecutive years for performance in climate change, forest protection and water security.
Across South Asia, the Pacific, the Middle East and North Africa, all L’Oréal sites operate on renewable energy, while 65% of ingredients globally are biobased or sourced from abundant minerals.
L’Oréal Middle East Managing Director Laurent Duffier stated that signing the climate pledge demonstrates the company’s commitment to supporting the UAE’s sustainability objectives, while expanding circular retail partnerships aims to make sustainable beauty more accessible to consumers nationwide.
The summit also highlighted social inclusion through the donation of over 30 Lancôme HAPTA devices, handheld computerized makeup applicators, to the Al Noor Training Centre for individuals with limited hand and arm mobility.
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