IN THIS ISSUE:

Company Feature: Tropical Brands Afrika Ltd – Updates on their innovation in beauty and personal care in the MEA region; new investments or R&D

Startup Feature – Blesteire Beauty

Executive Interview: Francis Kamero

Country Focus: Egypt’s skincare market – Market thrives on urban growth and innovation amid supply challenges

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀: The water saving packaging across MEA – reshaping bath and shower products with low-waste, low-water innovations

𝗧𝗲𝗰𝗵 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Smart fragrance diffusers – AI diffusers personalize store scents, boosting brand identity and shopper engagement

 Retail & E-commerce: Online retail in MEA – Evolving luxury shopping with fast, personalized digital experiences