IN THIS ISSUE:

Company Feature: Tolaram East Africa/ Lush Kenya – Updates on their innovation in beauty and personal care in the MEA region; new investments or R&D

Startup Feature – Explores how Tharaka HoneyBee turns Kenya’s honey into sustainable, science-backed personal care products

Executive Interview: Get the inspiration behind Heels4Pads, an initiative focused on feminine hygiene

Country Focus: Egypt’s skincare market – Market thrives on urban growth and innovation amid supply challenges

𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗙𝗼𝗰𝘂𝘀: The water saving packaging across MEA – reshaping bath and shower products with low-waste, low-water innovations

𝗧𝗲𝗰𝗵 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁: Smart fragrance diffusers – AI diffusers personalize store scents, boosting brand identity and shopper engagement

 Retail & E-commerce: Online retail in MEA – Evolving luxury shopping with fast, personalized digital experiences