BASF, NEO Corporate partner to drive consumer product innovation
The two companies turn emerging consumer trends into distinctive concepts that help brands deliver greater value and unlock new growth opportunities in the personal care sector.
THAILAND – BASF and Thailand-based NEO Corporate Public Company Limited, a leading Thai consumer goods company, have teamed up to advance next-generation personal care solutions through joint development of innovative formulations, ingredient technologies, and trend-driven product concepts.
The collaboration is designed to help brands bring differentiated products to market faster, enhance user experiences, and support sustainable growth.
The partnership combines BASF’s global expertise in ingredient and formulation science with NEO Corporate’s deep understanding of consumer preferences and product development capabilities in Asia.
Key objectives of the collaboration include accelerating the development of high-performance personal care solutions that address evolving consumer needs, enabling brands to launch differentiated products that stand out in competitive markets, and supporting sustainable growth by integrating science-driven innovation with market-relevant insights.
Dr. Chang Wang, Vice President of Personal Care Solutions Asia Pacific at BASF, stated, “The future of Personal Care lies in translating scientific expertise into solutions that create meaningful value for consumers.”
“By combining BASF’s strengths in science-driven innovation and formulation expertise with NEO Corporate’s market insights, we can accelerate the development of concepts that help our customers bring compelling products to market.”
BASF’s Care Chemicals division offers a broad range of ingredients for personal care, home care, industrial and institutional cleaning, and technical applications, and as a leading global supplier to the cosmetics and detergents industries, it supports customers with innovative and sustainable products, solutions, and concepts.
Its portfolio includes surfactants, emulsifiers, polymers, emollients, chelating agents, cosmetic active ingredients, and UV filters, supported by production and development sites across all major regions.
NEO Corporate, with over 37 years of experience, is committed to becoming Asia’s innovative FMCG company under the slogan “Uplift the Essentials for Everyday Betterment,”.
It operates across four product segments, Household Products, Personal Care Products, Baby & Kids Products, and Pet Care Products, under nine renowned brands including Fineline, D-nee, BeNice, TROS, Eversense, Vivite, Smart, Tomi, and LovliTails.
This strategic alliance underscores a growing trend in the beauty and personal care industry: the convergence of global scientific expertise with regional market intelligence to drive innovation.
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