Lush introduces 90s-inspired personal care collection to celebrate 30th-anniversary milestone
The collection features revamped formulations and sustainably packaged hair, skincare, and body products, blending 90s inspiration with modern cosmetic innovation.
UK – British cosmetics retailer Lush has launched the Lush Version range, a 90s-inspired personal care collection, to celebrate its 30th anniversary.
The collection features “iconic” formulations from the decade, highlighting the brand’s commitment to natural and ethically sourced ingredients.
The collection includes three redesigned body butter and a diverse selection of hair, skincare, and body products, blending nostalgia with contemporary expertise.
Milly Ahlquist, researcher, product content and compliance coordinator at Lush, said, “The formulas in this collection stay true to their original concepts but have been refined with modern cosmetic science—particularly in self-preservation.”
“Each body butter follows a carefully balanced structure of approximately one-third water, one-third oils, and one-third butter, with unique ingredients in every blend to pamper and fragrance the skin.”
According to Lush, modern cosmetic ingredients prioritize safety and effectiveness, addressing consumer concerns about skin health, environmental sustainability, and the demand for natural products.
Unlike the Lush products, which were traditionally housed in black tubs, this latest range features white packaging accented with black and yellow details.
The new white pots are made entirely from recycled plastic and can be returned through the brand’s Bring It Back recycling program for reuse.
Customers returning empty Lush packaging receive a discount, supporting the company’s commitment to a circular economy.
In response to growing consumer demand for ethical practices and sustainable ingredients, Lush conducted a clinical study on its popular Dream Cream Self-Preserving Body Lotion as part of its commitment to skin health.
The study assessed the impact of regular application on 50 children aged 3 to 12 with mild to moderate eczema. The results showed that consistent use of the cream reduced scratching and improved sleep quality.
The children experienced less scratching and better sleep quality after using the popular, best-selling product, “cult classic.”
According to the company, the moisturiser soothes dry, itchy skin, relieves redness, and has been trusted by customers to soothe eczema symptoms in children.
Meanwhile, the retailer is set to unveil a Father’s Day range featuring seven new personal care products.
The collection includes customizable soaps, bath bombs, face wash, soap bars, and shower gel, featuring ingredients like Epsom salts and fresh orange juice.
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