Huda Kattan acquires full ownership of Huda Beauty after TSG partnership ends 

UAE – Huda Cosmetics, a Dubai-based cosmetics brand, has officially returned to full founder ownership after its eight-year partnership with private equity firm TSG Consumer Partners came to an end. 

The brand’s founder, Huda Kattan, has repurchased TSG’s minority stake, reclaiming complete control of the company she launched in 2013.

This move marks a significant milestone for Huda Beauty, positioning it among the rare fully founder-owned beauty brands in the global market. 

Kattan stated, “Taking back full ownership of Huda Beauty is a deeply important moment for me.

“This brand was built on passion, creativity, and a desire to challenge the beauty industry.”

She added, “ As we step into this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and showing up for our incredible community every step of the way.”

As part of this move, Christopher Goncalo, Kattan’s husband,  will take on the role of Co-CEO alongside Huda Kattan, while her sister, Alya Kattan, will spearhead Social Strategy for the brand.

Huda Beauty is set to embark on a new chapter of innovation and deeper engagement with its global community. 

The brand has announced plans for bold new product launches and expanded initiatives to connect with its audience.

Kattan recently launched a podcast, Huda Hotline, which offers unfiltered conversations about beauty, entrepreneurship, and self-discovery.

The terms of the buyback deal have not been disclosed, but the move underscores Kattan’s vision of maintaining creative control and staying true to the brand’s founding philosophy: Beauty is Self-Made. 

As Huda Beauty steps into this new era, it remains committed to pushing boundaries and redefining industry standards.

This strategic move follows the brand’s recent announcement of its decision to sell Kayali, the fragrance company co-founded by Huda and Mona Kattan in 2018.

As Kayali transitions into an independent entity, Mona Kattan will continue to lead as CEO, steering the brand’s expansion with the backing of General Atlantic, a global growth equity firm.

This transition will allow Kayali to operate as an independent company, backed by General Atlantic, a global growth equity firm.

This partnership is set to enhance Kayali’s global footprint, fueling its commitment to redefining modern perfumery through scent layering and innovation.

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