Hayat Egypt invests USD 44M in new hygiene product factory

EGYPT – Hayat Egypt, a subsidiary of Turkish conglomerate Hayat Holding, has launched construction on a state-of-the-art hygiene products facility in Ain Sokhna, within Egypt’s Suez Canal Economic Zone (SCZone). 

This development marks an investment of EGP 2.2 billion ( USD 44 million), reinforcing Egypt’s growing profile as an industrial and export hub in the region.

The factory aims to significantly increase production capacity for nonwoven hygiene products, including baby diapers and feminine hygiene items. 

According to company officials, the project is expected to increase Hayat Egypt’s production by 55% and create over 400 direct jobs, providing a significant boost to the local job market.

A notable feature of this facility is its export-driven approach whereby 75% of its production is dedicated to international markets, particularly in Africa, while 25% will serve the Egyptian market. 

The new production lines are scheduled to be operational by March 2026.

Company and local officials, including SCZone Chairman Walid Gamal El-Dien, Suez Governor Tarek El Shazly, Turkish Ambassador Salih Mutlu Şen, and Hayat Egypt General Manager Şenol Keserlioglu, attended the groundbreaking ceremony. 

They highlighted that this investment reflects the growing confidence of Turkish and international investors in Egypt’s business climate, especially in light of the SCZone’s recent strategies to attract diverse industrial investment. 

Chairman of SCZONE, Walid Gamal El-Din stated, “These investments reflect strong confidence in the SCZONE’s investment climate.” 

“Thanks to upgraded infrastructure, world-class utilities, and streamlined digital services, we are creating a seamless environment for global companies to thrive.”

According to Hayat, as of the present, 18 Turkish companies operate in the zone, representing nearly USD 794 million in investments across various sectors, including textiles, ready-made garments, and health products.

The Hayat Egypt expansion aligns with Egypt’s broader industrialization goals, supporting the country’s vision of increasing exports and local industrial capacity. 

The factory leverages the strategic location and logistics advantages of the Suez Canal Economic Zone, further strengthening economic ties between Egypt and Turkey while contributing to sustainable job creation and industrial growth.

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