Tribu Care unveils plans for regional beauty market expansion
This move positions the brand as a key driver of the Korean beauty technology (K-Beauty) wave in the Middle East.
EGYPT – Tribu Care, a subsidiary of Mondial Investissement Corporation (MIC), has unveiled an ambitious strategy to cement its leadership in Egypt’s and the broader regional beauty and dermatology markets.
The company, a subsidiary of Mondial Investissement Corporation (MIC), is leveraging a multi-pillar approach that integrates advanced medical innovation, exclusive brand representation, and tailored solutions for both professional clinics and consumers.
Tribu Care is the exclusive representative of Rejuran, a globally recognized Korean brand of skin rejuvenation injectables powered by PN/PDNA technology derived from salmon DNA.
This technology is clinically proven to regenerate tissue and stimulate natural collagen production.
The company is also the exclusive distributor of Mlay, a leading Chinese brand specializing in at-home laser hair removal devices, expanding its reach into home beauty solutions.
Tribu Care’s vision is to provide a fully integrated ecosystem combining medical innovation with Korean technology, meeting the evolving needs of Egyptian and regional consumers.
The company is currently investing USD 4 million, with plans to exceed USD 20 million in investments over the next two years, supporting expansion into new markets and product lines.
Tribu Care has already surpassed EGP 100 million(USD 2 million) in annual revenue and is building a skilled team of over 100 professionals across sales, medical training, marketing, and technical support.
The company’s expansion includes entry into Oman as the exclusive distributor of Mlay, targeting a 15–20% market share in the home laser hair removal segment by 2026.
Tribu Care’s growth is fueled by surging regional demand for advanced medical and cosmetic solutions, with Korean technology outperforming European and other international alternatives in skin tightening and rejuvenation.
The company is recognized for translating global beauty trends into tailored solutions for Middle Eastern consumers, serving as a strategic partner for doctors, clinics, and end-users.
This initiative comes at a time when Egypt’s beauty and personal care market is valued at US$7.57 billion in 2025 and is expected to grow at a CAGR of 5.2–5.9% through 2030–2033, according to Statista.
Tribu Care offers medicated skincare products, professional dermatology solutions, and home-use beauty tech, with flagship lines like Altesse Soin and partnerships distributing global brands such as Rejuran, IDS, Zimmer, and BV Laser.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
