Patrick Ta Beauty to launch across Sephora Middle East
This launch highlights the brand’s artistry-driven, glow-enhancing products tailored for a region with deep-rooted enthusiasm for beauty innovation.
MIDDLE EAST – Patrick Ta Beauty is advancing its global footprint through an exclusive launch at Sephora Middle East, a pivotal step in its international strategy.
Products become available online via Sephora Middle East starting January 16, 2026, with in-store access in select locations from January 22, 2026.
The rollout spans 34 Sephora stores across the UAE, Saudi Arabia, Kuwait, and Qatar, underscoring a targeted regional push.
The introduction spotlights popular items such as the Major Headlines Double-Take Crème & Powder Blush Duo, the Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, and essential glow products rooted in founder Patrick Ta’s techniques.
These offerings draw on the brand’s reputation for high-performance, artist-tested formulas that have garnered global viral acclaim.
Patrick Ta, co-founder and celebrity makeup artist, has nurtured strong connections in the Middle East over a decade through client work, creator collaborations, and Dubai masterclasses.
PAtrick stated, “I’ve felt such a strong connection to the beauty community in the Middle East for years – their love for glam, artistry, and the pride in makeup truly inspires me.”
“So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together.”
To celebrate the launch, Patrick is set to visit the region with a series of high-profile activations, including appearances at Sephora Dubai Mall, exclusive meet-and-greets, VIP gatherings, and collaborations with local influencers and tastemakers.
Founded in 2019 by Patrick Ta, Rima Minasyan, and Avo Minasyan, Patrick Ta Beauty prioritizes versatile, skin-enhancing makeup to empower users.
Already a Sephora US bestseller, especially its blush line, the brand now extends its prestige appeal to Middle Eastern consumers through this strategic alliance.
According to Cognitive Market Research, the Middle East cosmetics and beauty products market is valued at about USD 5.38 billion in 2024 and is projected to reach USD 14.8 billion by 2033, growing at a CAGR of 4.5–5.1%.
The region is one of the fastest-evolving beauty hubs globally, driven by luxury demand, Gen Z consumers, and retail expansion in markets like Saudi Arabia and the UAE
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