Nutrire launches  hair care range for personalized strand and scalp solutions

USA – Nutrire, a US-based haircare brand known for personalised hair treatments, has introduced a collection of skin-centric hair products focused on scalp rejuvenation and strand strengthening.

The collection includes two scalp treatments, three scalp-focused shampoos, and four strand-specific conditioners. 

The shampoos cater to dry, normal, or oily skin types, while the conditioners are tailored to fine, medium, thick, or damaged hair.

Kristen Chase, Nutrire’s General Manager, said, “This launch marks a bold departure from traditional hair care norms. 

“Where the category often focuses solely on the strand or bundles shampoo and conditioner together to address a single concern, Nutrire rewrites the script by delivering the most potent nutritional formulas for both the hair and scalp. ‘’

The scalp and strand care has been developed in collaboration with expert estheticians, trichologists and hairstylists by integrating decades of expertise into every formula. 

Nutrire’s Complex8™ technology combines science-backed and naturally derived ingredients to block DHT, keeping hair follicles open to essential nutrients.

The natural ingredients included in this launch are a response to the consumer demand for clean and safe materials in beauty products. 

In addition to this new range, Nutrire has the S.1 CALM shampoo for dry scalp, which soothes and hydrates dry, itchy scalps. 

This specially formulated shampoo gently cleanses the scalp without disrupting its natural protective barrier, providing relief and comfort.

It contains key ingredients like peach calm extract, which reduces scalp sensitivity and soothes flaky scalps; watermelon seed oil, which promotes blood circulation and skin regeneration; and gluconolactone (PHA), which acts as a humectant to attract water and hydrate the scalp. 

Nutrire’s personalised approach, offering tailored solutions for scalp and hair types, sets it apart from traditional hair care brands.

This focus on advanced ingredients, skin-caring formulas, and clinically proven solutions positions Nutrire as a leader in scalp and strand health, appealing to consumers seeking effective and luxurious hair care