Target expands beauty and wellness lineup with new brands

USA  – Target, an American retail corporation, has expanded its beauty and wellness selections by introducing four new brands: Bubble, Dabble & Dollop, Imaraïs Beauty and Carrote.

This move aims to offer customers a wider range of innovative, high-quality products in the beauty and wellness categories.

This expansion brings clinically formulated children’s care, ingestible beauty and sun care. 

Shai Eisenman, the Founder and CEO of Bubble Skincare, said, “Beauty sales at Target have grown significantly over the past five years, making it the ultimate destination for skincare enthusiasts.”

Bubble, a USA-based brand known for clinically tested skincare products, has partnered with Target to offer dermatologist-developed products in stores and online. 

This launch responds to the 80% of Bubble customers who wanted the products available at Target.

The brand’s vegan and cruelty-free lineup includes the Hydro Heroes 3-Step Hydration Routine, featuring a cleanser, serum, moisturiser, toners, sunscreens, and targeted treatments. 

Dabble & Dollop is bringing its plant-based, mixable bath products to Target. These include three-in-one shampoos, bubble baths, body washes, and scented bath bomb pouches.

Imaraïs Beauty launches its PETA-certified vegan and cruelty-free beauty gummies at Target, offering six formulations for skin care, anti-ageing, hair health, digestion, and overall well-being, all free from sugar, gelatin, and gluten.

Carroten, a Greek beauty brand, debuts at Target, introducing its hydration-focused Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel.

The retailer announced its expansion of wellness offerings as part of a holistic health strategy and is now fulfilling this promise by continuously adding new personal care brands to its stores.