Bajaj Consumer Care acquires Vishal Personal Care in USD 14M deal

INDIA – Bajaj Consumer Care Limited, a personal care products manufacturer based in Mumbai, has announced its acquisition of Vishal Personal Care Limited for ₹120 crore (USD 13.96 million). 

 Based on an enterprise valuation of ₹108.3 crore(USD 12.5 million), this deal marks a strategic move to strengthen Bajaj Consumer Care’s presence in the southern Indian market.

As part of the agreement, Bajaj Consumer Care will initially acquire a 49% stake in Vishal Personal Care, followed by the remaining 51% from existing shareholders, including private equity firm Peepul Capital.

Jaideep Nandi, managing director of Bajaj Consumer Care, stated, “Acquiring Vishal Personal Care is a strategic move to strengthen Bajaj Consumer Care’s presence in the five southern markets.”

“Adding Banjara’s to our portfolio enhances our ability to serve evolving consumers across India and complements our product range for further expansion.”

Vishal Personal Care manufactures and markets ayurvedic personal care products, including facial kits, herbal powders, aloe vera gels, shampoos, and hair care powders.

 With a strong retail presence across 70,000 outlets in South India, including cosmetics stores, supermarkets, pharmacies, and grocery chains, the company reported revenues of ₹51 crore(USD 7.4 million) for the financial year ending March 31, 2024.

Bajaj Consumer Care aims to leverage Vishal Personal Care’s extensive distribution network to deepen its penetration in Southern India.

Additionally, the company plans to introduce the brand in its stronghold Hindi-speaking markets, effectively doubling its reach across regions.

In fiscal year 2024, Bajaj Consumer Care reported revenues of ₹967.71 crore(USD 140.5 million) and a profit of ₹158.77 crore(USD 22.9 million). Its product portfolio includes popular hair care brands such as Bajaj Almond Drops Oil, amla oil, coconut oil, soaps, serums, shampoos, and conditioners.

BCCL is part of the USD 2.5 billion Bajaj Group, which operates across multiple sectors including sugar, ethanol, power, and consumer care businesses.

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