Grove Collaborative teams up with research institute for eco-friendly home care packs

USA – Sustainable personal care company Grove Collaborations has joined forces with The 5 Gyres Institute, a leading ocean pollution research non-profit, to launch a limited-edition home care collection aimed at eliminating single-use plastics.

The collaboration replaces conventional plastic packaging with recyclable aluminum, glass, and paper-based materials, reinforcing both organizations’ commitment to reducing environmental waste.

The collection features two signature fragrances, Atlantic Dune Grass and Pacific Primrose, inspired by the U.S. coastline.

It includes Grove’s best-selling products, such as dish soap, hand soap, room spray, laundry detergent sheets, and home essentials, all packaged in reusable and recyclable materials.

The packaging’s design patterns reflect coastal landscapes, marshland plants, and oceanic weather patterns, highlighting the natural environments the initiative aims to protect.

Jenn Pann, Grove’s VP for Merchandising and E-Commerce, emphasized the company’s sustainability vision, “At Grove, we believe the biggest impact we can make as consumers is to stop using single-use plastic in our homes by switching from single-use plastics to recyclable, refillable, and reusable options.” 

A longstanding commitment to ocean conservation

Grove has been working with The 5 Gyres Institute since 2019, collaborating on multiple projects that raise awareness about plastic pollution.

According to Grove, this partnership celebrates the beauty and power of the world’s oceans through fragrance and design while ensuring that sustainability and safe ingredients remain central to their product formulations and packaging.

Founded in 2009, The 5 Gyres Institute has been a pioneer in researching the impact of microplastics on marine ecosystems and human health.

The organization’s groundbreaking research led to the first-ever Global Estimate of Marine Plastic Pollution, highlighting the alarming spread of microplastic contamination.

Microplastics, formed when single-use plastics break down in the environment, have now been detected in human blood, breastmilk, the placenta, and even the brain.

Recent studies have also found plastic particles in six seafood species caught near Oregon’s shores, raising concerns about their entry into the food chain.

Meanwhile, scientists at the University of Birmingham, UK, warn that microplastics may also be present in personal care products such as lipstick, sunscreen, hand sanitizer, deodorant, and nail polish, despite common misconceptions. 

Through this partnership, Grove Collaborations and The 5 Gyres Institute aim to push the home care industry towards a plastic-free future, proving that sustainable packaging can be both effective and aesthetically appealing.

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.