Tom’s of Maine introduces Whiten+ toothpaste for natural teeth whitening

USA – Tom’s of Maine, a certified B Corp that offers natural and effective personal care products, has launched Tom’s of Maine Whiten+ Toothpaste, designed for consumers seeking a natural yet effective whitening toothpaste.

The product is available in two variants: Whiten+ Deep Clean (with fluoride) in Peppermint and Spearmint flavors, and Whiten+ Coconut Oil (fluoride-free) in Gentle Mint.

According to the company, this whitening formula utilises naturally sourced mineral technology and plant-based cleansers to eliminate 95% of surface stains from tea, coffee, and wine within two weeks of twice-daily brushing.

Cristiane Martini, General Manager at Tom’s of Maine, stated, “At Tom’s of Maine, our commitment to people and the planet has guided us for over 50 years.” 

“That’s why we’re excited to introduce Whiten+. Rooted in nature and backed by science, this whitening toothpaste delivers results while staying true to what matters most to our consumers: naturally sourced and derived ingredients without artificial flavors, sweeteners, colors and preservatives.”

All three vegan products are free from SLS, peroxide, artificial flavors, and dyes and are packaged in fully recyclable tubes.

Tom’s of Maine offers a variety of oral care products, including toothpaste, mouthwash, toothbrushes, and dental floss, all designed to provide natural and effective oral care solutions.

Each product is formulated with a commitment to sustainability, ethical sourcing, and cruelty-free practices, ensuring that consumers can maintain their oral health while aligning with their values of natural and environmentally friendly products.

Similarly, due to the growing demand for oral care products, Colgate-Palmolive recently introduced the Colgate Total Active Prevention System, which provides comprehensive oral protection and prevention.

The three-product system includes reformulated toothpaste, a state-of-the-art toothbrush, and a mouthwash, which work together to fight and reduce bacteria effectively.

According to Colgate Palmolive, the innovative system is reportedly 15 times more effective at fighting the root cause of many oral health problems.

The introduction of these oral care products follows increased awareness of oral health’s role in overall wellness, which has led consumers to seek products that address existing issues and prevent new ones.

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