Bogart Man unveils new signature perfume collection

SOUTH AFRICA – Bogart Man, a clothing and lifestyle brand based in South Africa, has unveiled a new chapter of its Bogart Man Perfume Collection.

The collection includes four colognes: Bogart Epic Bronze cologne, Bogart Ebony Zen Cologne, Bogart Black Cologne and Bogart White Cologne.

According to the brand, the fragrance features a rich fusion of woody, spicy, and oriental notes, promising long-lasting freshness and an unforgettable olfactory experience.

The new perfume complements the brand’s apparel collection, offering customers a signature scent that reflects their confidence and charisma.

The release comes at a time when South Africa’s luxury fragrance market is growing rapidly, with more men investing in high-quality grooming products.

According to market projections by Grand View Research, the luxury fragrance market in South Africa is expected to achieve a notable revenue of USD 1.1 billion by the year 2030. 

This impressive growth is anticipated at a compound annual growth rate (CAGR) of 4.4% from 2025 to 2030.

Similarly, Amouage recently launched a perfume collection, The Essences, that explores the concept of time as a treasured commodity. 

This collection features three distinct fragrances: Reasons, Lustre, and Outlands.

Each perfume within The Essences collection is designed to reveal the complexity only time can bring.

The launch of The Essences collection also revealed an entirely new bottle design, the house’s first new design in over 15 years. 

According to Amouge,  this luxurious fragrance line has undergone a meticulous six-month aging process, which includes a double infusion with sandalwood and artisanal oakwood barrels.

The result is a highly concentrated perfume, with each fragrance, Reason and Lustre, containing 30% pure perfume oils. 

This ensures a rich, layered scent experience that embodies sophistication and depth.

Reason features vibrant top notes of cardamom, hazelnut, cinnamon, and pink pepper, leading into a heart of patchouli, pine, amber, cypriol, and davana.

Lustre opens with bright notes of cardamom and orris, followed by a heart of patchouli, sandalwood, and cedarwood. Its warm and rich base blends benzoin, labdanum, vanilla, cypriol, styrax, tonka bean, and myrrh.

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