Nobiesse unveils fluoride-free toothpaste to meet consumer demand for natural oral care products
The toothpaste collection features naturally derived ingredients that allow users to experience different blends and flavors.
USA – Nobiesse, a U.S.-based brand specializing in natural home and personal care products, has introduced a fluoride-free toothpaste sample bundle in response to the growing demand for safer, chemical-free oral care solutions.
The collection is designed to provide consumers an effective alternative while eliminating unnecessary additives commonly found in conventional toothpaste.
The toothpaste collection features naturally derived ingredients that allow users to experience different blends and flavors.
It has calcium carbonate, xylitol, coconut oil, baking soda, and other essential oils.
In addition to being fluoride-free, the sample collection is formulated without sulfates, parabens, and artificial additives, catering to consumers who are increasingly mindful of the ingredients in their personal care products.
Matthew Frederick, founder of Nobiesse, said, “We created this sampler bundle to give people the freedom to explore fluoride-free toothpaste without committing to a full-sized product.”
“There is a growing awareness about the potential concerns of fluoride overexposure, and we want to provide a safe and effective alternative that aligns with our commitment to clean personal care.”
Fluoride has long been recognized for its cavity-fighting benefits, but concerns over excessive intake have led some consumers to seek fluoride-free options.
Studies suggest that overexposure to fluoride may contribute to dental fluorosis, thyroid dysfunction, and other health risks.
As awareness of potential concerns increases, consumers are looking for oral care solutions that prioritize safety and effectiveness.
Meanwhile, the brand recently launched its Deodorant Sampler Bundle, catering to the increasing demand for non-toxic personal care products.
This bundle features aluminum-free and fragrance-free deodorants, designed to provide adequate odor protection without synthetic additives.
The formulations include natural ingredients like Nordic barley, arrowroot powder, cocoa butter and squalane.
In a similar move, Tom’s of Maine recently launched Whiten+ Toothpaste, designed for consumers seeking a natural yet effective whitening toothpaste.
According to the company, this whitening formula utilises naturally sourced mineral technology and plant-based cleansers to eliminate 95% of surface stains from tea, coffee, and wine within two weeks of twice-daily brushing.
According to a market research report by Meticulous Research, the global oral care market is anticipated to reach USD 70 billion by 2032, driven by increasing consumer awareness of oral health and hygiene and a shift towards eco-friendly and herbal formulations.
Similarly, the fluoride-free toothpaste market is expected to grow at a CAGR of 5.67% during the forecast period of 2025-2034, reaching over USD 10.36 billion by 20344.
This growth is fueled by rising concerns about fluoride’s potential health risks and a preference for natural, chemical-free alternatives.
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