Febreze names Vanilla Suede as scent of the Year 2025
This fragrance is designed to create a warm and sophisticated aroma in a home environment.
USA – Febreze, a well-known brand of household odor eliminators owned by Procter & Gamble, has launched Vanilla Suede as its 2025 Scent of the Year.
According to the brand, this scent combines notes of brushed mahogany, golden amber, and smoked vanilla, creating a warm and sophisticated aroma.
It is available in products such as Febreze AIR and Febreze PLUG, offering versatile options to elevate home environments.
Vanilla Suede is part of Febreze’s Blends Collection, developed by Rafael Trujillo, the company’s master perfumer, and crafted by Michelle Hagen.
This scent aligns with Febreze’s commitment to innovation, backed by advanced fragrance technology and consumer research to meet evolving preferences.
It reflects the “Joy of Missing Out” (JOMO) philosophy, inspiring people to craft a personal sanctuary where they can unwind and enjoy peaceful moments of self-care.
In 2024, Febreze’s Scent of the Year was Romance & Desire, a fragrance that combined the delicate aroma of pink rose petals with the effervescent zest of champagne spritz.
This scent is available in various formats, such as air fresheners and plug-ins.
Romance & Desire aims to transform spaces into havens of warmth and connection.
Febreze describes the scent as a blend of delicate pink rose petals infused with the sparkling vibrance of Champagne.
Recently, Febreze introduced the PLUG Scent Booster, an innovative device designed to personalize and control a home’s fragrance experience.
It features a “Just Right” Intensity Control slider, allowing you to adjust the fragrance level to suit your mood or occasion.
According to the brand, the Scent Boost button delivers a 40-minute boost of fragrance for moments when you need an extra burst of freshness, like after cooking or before guests arrive.
This device is compatible with over 30 Febreze PLUG refills, offering various scents, from calming lavender to energizing citrus.
It also includes a Refill Reminder Light that lets the user know when it’s time for a new refill.
Febreze offers a variety of products, including air fresheners, fabric refreshers, car vent clips, pet odor eliminators, and wax melts, all of which aim to eliminate odors and enhance home environments.
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