Caress launches new body wash collection with enhanced formula

USA – Caress, an American company offering a selection of body wash and beauty bars, has introduced its new body wash collection.

The collection features a blend of hyaluronic acid, Vitamin B3, and essential oils, offering soft, nourished skin and a long-lasting fragrance.

The new formulations are also free from parabens, silicones, and phthalates.

The collection showcases a variety of scents, including coconut and jojoba oil, daily silk with white peach and floral orange blossom, mango and almond oil, shea butter and brown Sugar, black orchid and patchouli oil, tahitian pomegranate and coconut milk, and peony and almond blossom.

The Daily Silk, Mango & Almond Oil, and Shea Butter & Brown Sugar variants are offered in a convenient 30-ounce pump format for added value.

Caress offers a diverse range of products that cater to personal care and wellness needs. 

Their collection includes body washes and bath soaps that combine gentle cleansing with captivating fragrances. 

Caress also provides skin care products, such as moisturizers and exfoliating scrubs, to enhance skin health and radiance. 

In addition, the brand features gift sets and special collections, perfect for pampering or gifting. 

According to the brand, its best-selling products include the Daily Silk Body Wash, Black Orchid Patchouli Oil Body Wash, Shea Butter Brown Sugar Body Wash, Mango Almond Oil Body Wash, Daily Silk Bar Sap, and Shea Butter & Brown Sugar bar soap.

 These items are popular for their luxurious fragrances and moisturizing properties.

In a similar move, Olay, a USA-based skincare brand, recently launched a super serum body wash to promote self-care that can be implemented in showering.

The new product contains five ingredients: niacinamide, vitamins E and C, beta hydroxy acid (BHA), collagen peptide, and advanced skin-delivery technology, providing a Skincare Superpower for your shower.

OLAY’s team of P&G scientists developed this body wash by incorporating the low-pH serum complex from their acclaimed Super Facial Serum.

According to a report by Cognitive Market Research, the global body wash market was valued at approximately USD 50.4 billion in 2024. 

It is expected to maintain a compound annual growth rate (CAGR) of 4.9%, reaching a value of nearly USD 89.41 billion by 2034. 

Growing awareness around personal hygiene and the benefits of maintaining clean, healthy skin is driving this increased demand for body wash products.

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