Foreo increases prices by 20- 30% in response to President Trump’s tariffs
This decision impacts the beauty and cosmetics sector, resulting in higher costs for imported products.
CHINA – Foreo, a Swedish beauty tech brand, announced a price increase of 20-30% for its products in the U.S., effective April 22, 2025.
The decision follows substantial tariff increases under former President Trump’s trade policies, which raised import duties on Chinese-manufactured goods by as much as 145%.
Amid the ongoing US–China tariff dispute, the United States has sharply increased import duties on several product categories, including consumer electronics and beauty devices produced in China.
The newly imposed 125% tariff on Chinese imports has reportedly raised the overall tariff burden on Foreo products to between 137% and 151%, varying by product type.
As a result, the company has opted to absorb most of the added costs and pass on only a small portion of the price increase to consumers.
Mario Gomez, global commercial director at Foreo, stated, “This is one of the most aggressive tariff hikes we’ve seen in years.”
“At 130%, it fundamentally reshapes the cost of bringing our products into the US. Still, our priority is our customer, so we’re capping our price adjustment well below the actual tariff burden.”
Despite the increased tariffs, Foreo stated it will continue to reward loyal customers with added value bonuses, seasonal sales, and complimentary shipping on orders over USD 99.
Foreo manufactures a range of innovative personal care items, including facial cleansing devices like the LUNA series, smart mask treatments like the UFO series, and advanced oral care solutions like the ISSA toothbrushes.
They also offer skincare products, including cleansers, serums, and hydration-boosting masks, designed to enhance beauty and wellness routines.
This comes at a time when China’s beauty and personal care market was projected to generate USD 73.66 billion in revenue by 2025, with an annual growth rate of 3.71% from 2025 to 2030
Similarly, before the tariffs, the global beauty and cosmetics market was expected to grow to nearly USD 600 billion by 2028, with the North American market alone accounting for about 20% of global trade in beauty products, highlighting its significant role in the industry.
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