Revlon extends Global Licensing Agreement with Authentic Brands Group for Juicy Couture Fragrances
This renewal highlights the enduring appeal of Juicy Couture’s fragrance line, which has become a global trend in perfumes.
USA – Revlon has renewed its global licensing agreement with Authentic Brands Group for Juicy Couture fragrances, continuing a partnership that began in 2016.
Under the agreement, Revlon will retain exclusive global rights to manufacture and market all Juicy Couture fragrance lines.
The new agreement supports an expanded product portfolio, including new launches across core fragrances and scented ancillary lines, further enhancing the Juicy Couture experience.
Michelle Peluso, CEO of Revlon, stated, “We are excited about the momentum that we have established already.”
“As we look ahead, we will further amplify our support of the brand with fresh and inspiring products, engaging marketing activations and new premium distribution channels that will further attract consumers in a category that is experiencing significant global growth.”
Central to this achievement is Viva La Juicy, a signature fragrance celebrated for its fusion of wild berries, jasmine, and creamy vanilla, which captures the essence of bold femininity.
According to the company officials, Juicy Couture’s fragrance line, which began alongside its early 2000s fashion legacy, has grown into a key symbol of the brand’s evolution.
Jarrod Weber, global president, sports and lifestyle at Authentic, said, “Revlon’s dedication to honoring the essence of the brand, while continuing to evolve and innovate, has helped shape the Juicy Couture fragrance line into a global force.”
Revlon’s fragrance portfolio features a range of iconic brands, including Elizabeth Arden, John Varvatos, Geoffrey Beene, Lucky Brand, Christina Aguilera, Elizabeth Taylor, Ed Hardy, and Curve.
Meanwhile, Revlon recently appointed Dana Medema as the president of North America.
Effective May 5, 2025, she will report directly to Michelle Peluso, the CEO of the New York beauty firm.
She will oversee the company’s operations in the region and will be involved in setting the strategic directions for the company in North America.
Medema will succeed Geralyn Breig, who joined Revlon in 2023 to lead the region’s transition out of bankruptcy.
According to Revlon, Breig will return to her corporate board work but will assist Medema during her transition.
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