Moroccanoil expands reach with Dubai duty-free free launch

UAE – Moroccanoil, an Israeli cosmetics company specializing in argan oil-infused beauty products containing argan oil,  has officially launched at Dubai Duty Free, marking its strategic entry into the GCC region.

The brand has introduced customized gondolas at Dubai International Airport’s concourse A in Terminal 3 and concourse D in Terminal 1. 

These four-sided gondolas, positioned within the main beauty floors, showcase Moroccanoil’s full core assortment, offering travellers a premium selection of its signature oil-infused products.

Yuval Friedman, Vice President of APAC & ME at Moroccanoil, stated, “This launch marks the first step in our strategic entry into the GCC, reinforcing our commitment to bringing our signature oil-infused beauty products into the region.” 

“The demand for Moroccanoil in the GCC is significant, and we are excited to expand our presence in this dynamic market.”

According to the company, this launch is described as just the beginning of Moroccanoil’s broader expansion plans in the Middle East, with the brand aiming to strengthen its presence in travel retail and beyond.

Moroccanoil is best known for its signature Moroccanoil treatment, which enhances shine, hydration, and manageability for all hair types.

The brand offers a range of haircare products that includes hydrating shampoos, conditioners, styling treatments, and nourishing masks, all infused with argan oil to enhance shine, strength, and manageability. 

Its body care collection features moisturizing lotions, body serums, and exfoliating scrubs, designed to hydrate, smooth, and revitalize the skin with luxurious textures and scents. 

Recently, Moroccanoil has introduced L’Originale eau de parfum, its first-ever fine fragrance, inspired by the brand’s signature Mediterranean scent. 

The fragrance blends sweet florals, velvet woods, and spicy amber, capturing the essence of a luxurious escape, designed to evoke warmth and sophistication.

Meanwhile, the brand has unveiled Colour Rhapsody 10, a permanent cream colour that delivers radiant, multi-dimensional results in just 10 minutes. 

This formula, powered by the brand’s colorkinetic booster technology and accelerates the colour process three times faster than traditional treatments while ensuring long-lasting vibrancy and hair protection.

It is designed for on-the-go clients and last-minute touch-ups and is available in 16 pre-mixed shades. 

This product is enriched with proarginine and arganid technology to nourish and strengthen hair while infusing it with the antioxidant benefits of argan oil.

According to the company, the product offers up to 100% grey coverage, an 82% increase in shine, and over nine weeks of salon-vibrant colour.

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