Dieux launch new tool for sunscreen ingredient checks

USA – Dieux co-founders Charlotte Palermino and Joyce de Lemos have launched Sun-Screener, a free digital tool designed to decode the often-confusing world of sunscreen ingredients. 

This tool is developed in collaboration with cosmetic chemists Rebecca Perry and Ava Perkins.

Sun-Screener enables users to copy and paste the ingredient list of any sunscreen product, providing a science-backed breakdown of its active UV filters, their functions, and the regions where they are approved for use. 

This tool covers over 35 UV filters, including mineral agents such as zinc oxide and titanium dioxide, as well as chemical filters like avobenzone and octocrylene.

Rather than labelling ingredients as “good” or “bad,” the platform offers clear, contextual explanations, sidestepping fear-mongering and instead promoting informed decision-making. 

This launch is timely, as social media platforms have recently seen a rise in DIY sunscreen recipes and misleading claims about SPF alternatives, prompting concern among dermatologists and public health advocates.

In addition, it comes amid a surge in sun care interest, driven by viral SPF trends and growing concerns over ingredient safety and efficacy.

The tool also aims to address regulatory disparities, highlighting how many advanced chemical filters approved in Europe and Australia remain unavailable in the U.S. due to stalled FDA approvals. 

Future iterations of Sun-Screener may include advocacy features, enabling users to contact lawmakers to push for updated sunscreen regulations.

According to the brand, Sun-Screener is accessible via Dieux’s website.

Recently, Dieux nominated Ryan Scott as its new Chief Executive Officer, taking over the role from co-founder Charlotte Palermino, who assumed the role of being the company’s Chief Brand Officer.

Scott, formerly President and Chief People Officer at luxury skincare brand Tatcha, brings over two decades of experience in beauty, culture-building, and commercial strategy.

His leadership at Tatcha was instrumental in expanding the brand’s global footprint and cultivating a strong emotional connection with consumers—skills he now brings to Dieux as it enters its next chapter.

Founded in 2020, Dieux has quickly earned a reputation for its science-backed formulations, ingredient transparency, and sustainability ethos. 

Under Scott’s guidance, the brand aims to amplify these pillars while expanding its retail presence and product innovation pipeline. 

Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.