Dove expands portfolio with new Dove Serum Bar
This product is designed to deliver advanced nourishment through a minimalist format.
INDIA – An American skincare brand, Dove, has unveiled Dove serum bar, an addition to its personal care portfolio.
This innovative product, launched under the Radiant + Care line, is designed to deliver advanced nourishment through a minimalist format, offering consumers a serum-infused cleansing experience that goes beyond traditional soap.
According to the brand, this product is dual-infused with 50 times the concentration of skin-caring ingredients such as Niacinamide, Vitamin C & E, Vegan Collagen, and Omega 6, each variant tailored to address specific skin concerns.
Its plant-based cleansers and pH-balanced formula make it suitable for normal to sensitive skin types, aligning with Dove’s commitment to gentle, dermatologically tested care.
To mark the launch, Dove hosted an immersive “Bring Your Own Bar” (BYOB) experience, inviting consumers to compare their everyday soap with the new Serum Bar.
The event featured interactive demos, science experiments, content corners with bubbles and textures, a Redemption Booth for ‘skin confessions,’ charm stations, a fireside chat, and storytelling moments with creators, highlighting the product’s efficacy in repairing skin damage and enhancing moisture retention.
Beyond the radiant+care line, Dove offers a wide variety of bar soaps, each tailored to specific skin needs and preferences.
The lineup includes original beauty bar, gentle exfoliating bar, pink beauty bar, sensitive skin bar, shea butter & vanilla bar, restoring coconut & cocoa butter bar, cool moisture cucumber & green tea bar, relaxing lavender & chamomile bar, anti-stress blue chamomile & oat milk bar, glacial water & avocado oil bar, charcoal powder & glycerin bar, white peach & rice milk bar.
Dove recently teamed up with Chamberlain Coffee, an American coffee brand, to launch the NEW Dove Plant Milk Cleansing Collection.
The collection utilizes a unique combination of stearic and lauric acids, glycerin, and nourishing plant-based milks, aimed at providing deep hydration and rejuvenation.
According to the company, the product range is entirely vegan and cruelty-free and they are free from sulphates and parabens.
The collection includes Oat Milk & Berry Brulée, Turmeric Milk & Lemon Drop, Coconut Milk & Sugar Lychee, and Almond Milk & Green Apple.
To mark the launch of the new Dove Plant Milk Cleansing collection, Dove and Chamberlain Coffee held a special visit to select college campuses in Los Angeles on April 24 and 25.
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