RENÉE Cosmetics secures USD 30M to boost growth

INDIA – RENÉE Cosmetics, an Indian makeup brand, has successfully secured USD 30 million in its Series C funding round, boosting the company’s valuation to USD 200 million. 

This significant infusion of capital marks an essential milestone in the company’s accelerated growth journey, having tripled its size over the past 18 months. 

The new funds will enable RENÉE to diversify and expand its product offerings, strengthen its omnichannel presence, particularly in India’s Tier 1 and Tier 2 cities, upgrade its technology infrastructure, and ramp up marketing efforts. 

The Series C round was led by Playbook, an investment firm, with continued support from existing backers such as Evolvence India, Edelweiss Discovery Fund, and Midas Partners. 

The funding package included both primary and secondary capital, underscoring investors’ strong confidence in RENÉE’s scalable and promising business model.

Co-founder Ashutosh Valani highlighted that the fresh capital will power RENÉE’s marketing engine, enabling deeper engagement with a diverse consumer base that values cruelty-free, affordable, and inclusive beauty products. 

Currently, RENÉE operates at an annual revenue run rate of ₹500 crore, with ambitious plans to double that figure to ₹1,000 crore(USD 120 million) within the next two years.

RENÉE Cosmetics has made a name for itself by focusing on authenticity, inclusivity, and innovation to meet the evolving needs of today’s beauty consumers. 

Its extensive product range includes over 200 SKUs spanning beauty and fragrance items like eye makeup, lip colours, skin serums, and highlighters. 

The brand enjoys wide accessibility through major e-commerce platforms such as Flipkart and Myntra, alongside a substantial offline footprint of more than 15,000 retail outlets, including shop-in-shop formats and standalone brand stores.

A key focus will be on optimizing consumer acquisition costs and driving higher conversion rates across direct-to-consumer and marketplace platforms. 

In addition, the company aims to grow its physical retail operations, seeking to close gaps in offline presence that exist compared to competitors.

Internationally, RENÉE is already testing the waters with pilot online launches in markets such as the United States, the United Arab Emirates, and Australia, signalling bold ambitions to move beyond its domestic stronghold.

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