GPI Beauty appoints Katie Reed as vice president of sales

USA – GPI Beauty has nominated Katie Reed as Vice President of Sales, marking a significant step in their sales leadership and market growth strategy. 

At GPI Beauty, Reed will spearhead the sales strategy, enhance client relationships, and drive business growth. 

She will also advocate for innovation, sustainability, and quality, aligning with the company’s mission to provide advanced packaging solutions.

Bruce Sperling, EVP Sales & Business Development at GPI Beauty, said, “Katie’s industry expertise, deep relationships, and passion for delivering exceptional solutions make her an invaluable addition to our leadership team.”

“Her strategic vision will be critical as we grow our global footprint and expand our offerings.”

Reed brings over 18 years of expertise in sales leadership, business development, and packaging innovation, having contributed to the growth of prominent beauty brands and suppliers.

Before joining GPI Beauty, she was Executive Vice President of New Business Development at twelveNYC, where she broadened the company’s global client base and secured key partnerships. 

Reed has also held leadership roles at FusionPKG, Bobbi Brown Cosmetics, L’Oréal, and the Estée Lauder Companies, overseeing global packaging projects from initial design to market launch.

Katie Reed expressed enthusiasm about joining GPI Beauty at this growth stage and her commitment to helping beauty brands bring their visions to life through innovative packaging and turnkey solutions.

Meanwhile R4 Industrial USA, a division of GPI Beauty, is set to enhance North American packaging production with the official launch of its new state-of-the-art flexible tube manufacturing facility in Las Vegas. 

The 76,000-square-foot plant, which was dedicated on June 19, 2025, officially commenced operations on July 15, 2025.

This expansion marks a pivotal moment for the beauty and personal care industries, promising unparalleled lead times, flexible production runs, and eco-forward solutions.

The new facility is strategically positioned to serve as both a U.S. Customs Free Trade Zone (FTZ) and a Fourth-Party Logistics (4PL) hub. 

This dual function offers considerable advantages, including duty-free storage and tariff deferral, which optimizes cash flow and reduces supply chain costs for clients. 

The ability to offer “in-and-out” capabilities for up to 120 days further streamlines logistics and financial planning, with duties and tariffs only incurred when goods are commercially released or re-exported.

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