Prada Beauty expands product portfolio with new masculine fragrance
ITALY – Prada Beauty has unveiled its new masculine fragrance, Prada Paradigme, marking the brand’s largest men’s fragrance launch to date.
The scent embodies a bold, innovative vision of masculinity that embraces multidimensional identity and self-expression.
Developed in collaboration with L’Oréal Group and crafted by perfumers Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville, the fragrance introduces a unique “reverse pyramid” composition.
Paradigme has a warm, smoky, amber-woody base note, followed by Peru balsam, benzoin resin, and guaiac wood.
The fragrance comes in an architectural, refillable bottle featuring a green ombre glass and a black cap, designed to evoke the essence of Paradigme with sharp, modern lines and bevelled edges.
Prada emphasizes sustainability with the refill option.
Coralie Salem, Creative Director, Prada Beauty, stated, “When conceiving the Paradigme bottle, we drew upon the Prada fragrance archives, then looked for ways to reimagine the design through a contemporary lens.”
“The green colour feels unexpected; the bevelled edge of the inverted triangle emerges as a tactile and surprising detail.”
This move follows Prada’s recent acquisition of the iconic Versace for €1.25 billion (approximately USD 1.38 billion) from Capri Holdings.
The acquisition is €180 million (USD 204.48 million), less than the initially projected amount of €1.43 billion (USD 1.62 billion).
Prada FY 2024 financial highlights
The company achieved net revenues of €5.4 billion (approximately USD 1.62 billion), reflecting a 17% year-over-year increase, driven by strong retail sales of €4.8 billion (approximately USD 5.45 billion), which grew by 18%.
The net income rose by 25% to €839 million(USD 953.27 million).
Miu Miu, Prada’s sister brand, experienced an impressive 93% surge in revenue, marking a record year.
Prada also reported an EBIT margin of 23.6%, highlighting effective cost management and strategic investments.
This acquisition strengthens Prada’s portfolio and underscores its resilience in a cooling market.
Prada offers luxurious beauty products, including fragrances such as Paradoxe and Candy, elegant makeup like lipsticks and eye palettes, and advanced skincare items like face creams and serums.
Versace offers luxurious personal care products, including fragrances, aftershave lotions, body lotions, and shower gels.
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