Neutrogena partners with Haut.AI to upgrade Skin360 platform with advanced AI
This collaboration highlights how AI can transform beauty personalization through continuous innovation and real-time consumer insights.
USA – Haut.AI and Neutrogena have collaborated to refresh the iconic Neutrogena Skin360 platform, enhancing it with Haut.AI’s advanced AI-driven skin analysis technology.
This upgrade aims to deliver more precise and hyper-personalized skincare recommendations by evaluating eight key skin indicators: hydration, smoothness, even tone, radiance, firmness, dark spots, wrinkles, and clarity.
According to Haut.AI, users take a selfie and complete a brief questionnaire to receive an overall skin health score and personalized morning and evening regimens featuring Neutrogena’s products tailored to their specific skin concerns.
The new platform features an upgraded analysis engine trained on over 3 million images from about 800,000 diverse individuals worldwide, ensuring inclusivity across skin tones, ages, genders, and dermatological conditions.
Anastasia Georgievskaya, CEO and co-founder of Haut.AI, stated, “The integration of AI skin analysis into consumer experiences becomes a valuable source of first-party data, giving brands a deeper understanding of their consumers on a skin-health level.”
“With this knowledge, brands can identify gaps in their product portfolio, guide product innovation, refine marketing strategies, and ultimately deliver more personalized experiences.”
Haut.AI’s clinical and dermatological expertise underpins the AI’s data annotation and model validation, ensuring results align with professional benchmarks.
Users can now explore product recommendations tailored to all their skin concerns without needing to retake the survey.
The results page has been redesigned to highlight key ingredients, provide a clearer skin score, and identify a “must-have” product to address users’ primary concerns.
Haut.AI’s Live Image Quality Assurance (LIQA) system guides users in capturing high-quality, well-lit selfies by adjusting lighting and positioning, which improves the accuracy of skin analysis.
The refreshed Skin360 experience is accessible through Neutrogena’s websites and retail partners in the U.S. and Canada.
The partnership exemplifies the fusion of scientific precision and AI technology to create a more inclusive, adaptable, and consumer-friendly skincare personalization platform.
Haut.AI envisions expanding this approach beyond facial skincare to encompass broader wellness and body care sectors, integrating skin health as part of a holistic approach to well-being.
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