P&G adopts laser marking on Tide cap for permanent dosage information
By adopting laser marking technology, P&G enhances product clarity, operational efficiency, and packaging sustainability in the competitive laundry detergent market.
USA – Procter & Gamble (P&G) has introduced LaserSharp® Marking, a significant innovation in its Tide Ultra OXI Boost laundry detergent packaging by adopting high-resolution laser marking technology developed in collaboration with LasX Industries.
This new technology replaces the traditional injection-molded dosing bars on the detergent bottle caps with digitally-configured laser markings that permanently indicate the correct dosage amount.
This permanent, clear marking ensures better dosing accuracy for consumers while also providing additional space on the cap for dynamic marketing messages.
The LasX laser marking technology enables high-speed, production-line compatible application of bold, customizable graphics directly onto mono-material polypropylene caps.
This approach enhances sustainability by eliminating the need for additional label materials, adhesives, or inks, reducing waste and improving packaging recyclability. P&G and LasX have scaled this technology to 24/7 fully automated production, reflecting strong demand and robust performance in real-world manufacturing environments.
LaserSharp® Marking offers several operational advantages, including digital reconfigurability, which allows quick updates for product changes or regulatory compliance without the complexity or cost of traditional label modifications.
The technology also supports a broad design flexibility, covering areas of packaging inaccessible to conventional labels or printing, and can integrate vital variable data such as expiration dates or multilingual information, directly into the cap surface.
This development marks a notable step for P&G in sustainability and consumer engagement, demonstrating a successful multi-year partnership with LasX Industries to future-proof packaging with permanent, efficient, and environmentally responsible digital marking solutions.
P&G Q1 FY26 financial report
P&G has reported a robust start to fiscal year 2026, showcasing steady, broad-based growth amid challenging geopolitical and competitive conditions. In the first quarter, the company achieved organic sales growth of 2%, resulting in net sales of USD 22.4 billion, a 3% increase from the previous year.
P&G’s net earnings came in at USD 4.8 billion, while operating cash flow was robust at USD 5.4 billion, with adjusted free cash flow productivity at an impressive 102%.
Key segment highlights include a 6% organic sales increase in the Beauty segment and a 3% gain in Grooming, driven by product innovation and especially a favorable premium mix.
P&G also returned USD 3.8 billion to shareholders during the quarter, comprising USD 2.55 billion in dividends and USD 1.25 billion in share repurchases, reflecting its commitment to delivering shareholder value while maintaining a healthy balance sheet.
The company maintains its fiscal year 2026 outlook, targeting 0-4% organic sales growth and a 3-9% increase in diluted EPS, signaling confidence in its pricing strategy, innovation pipeline, and operational efficiency to drive sustained growth and shareholder returns.
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