Bath and Body Works expands Indian footprint with 47th store opening in Chennai
INDIA – Bath & Body Works has continued its expansion in India by opening its 47th store at Phoenix Marketcity Mall in Chennai, marking a significant milestone for the brand in the country.
The new store is managed by Apparel Group India Pvt. Ltd., which oversees Bath & Body Works’ operations in India.
Bath & Body Works entered the Indian market in 2018 through a partnership with Apparel Group India, leveraging a franchise model to scale quickly while minimizing direct operational risks.
The brand has focused on both physical retail and e-commerce, with its products available through exclusive brand outlets, shop-in-shop concepts, and major online platforms like Nykaa, Myntra, and Amazon.
The latest store in Chennai is part of a broader strategy to expand into tier-1 cities and upscale malls, capitalizing on rising consumer demand for premium personal care and fragrance products.
The new store offers Bath & Body Works’ signature range of soaps, lotions, fragrances, and candles, catering to a growing segment of Indian consumers seeking high-quality, internationally recognized personal care brands.
The brand’s emphasis on immersive retail experiences and curated product assortments has contributed to its popularity, particularly among younger, urban shoppers.
Bath & Body Works continues to invest in both offline and online retail channels, aiming to further expand its presence in tier-2 and tier-3 cities while maintaining a strong foothold in major metropolitan areas.
The brand’s omnichannel strategy, combining physical stores with a robust digital presence, is designed to maximize reach and engagement across diverse consumer segments in India.
Meanwhile, Bath & Body Works recently posted net sales of USD 1.549 billion for the quarter ending August 2, 2025, marking a 1.5% year-over-year rise from USD 1.526 billion recorded in the same period last year.
Operating income decreased to USD 157 million from USD 183 million in the prior year, and net income declined to USD 64 million from USD 152 million, partly due to leadership transition costs.
The net income fell to USD 64 million from USD 152 million in the prior-year period.
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