La Pink unveils new face serum in partnership with Parineeti Chopra
This partnership is a milestone for La Pink in redefining beauty standards through natural, innovative skincare.
INDIA – La Pink, an Indian beauty brand, has unveiled its new face serum, the Ideal Bright White Haldi Face Serum, in collaboration with Parineeti Chopra, an Indian public figure.
The serum’s formulation includes active ingredients like Whitonyl, Algophagyl, and Exfolactive EL combined with natural botanicals such as White Haldi, Kakadu Plum, Sea Lettuce Flakes, and Cactus Flower Extracts.
These work together to target dullness, pigmentation, uneven skin tone, and dryness, promoting a brighter, fresher complexion.
The launch is accompanied by the #GlowWithParineeti campaign, in which Chopra shares that this serum has become integral to her skincare routine.
She praises the product for being honest, effective, and environmentally conscious, highlighting it as lightweight, deeply hydrating, and free from harmful microplastics.
La Pink founder Nitin Jain emphasises this product, stating, “#GlowWithParineeti is our way of redefining beauty standards.”
“We’re proving that skincare can be both high-performing and environmentally conscious.”
“As India’s first 100% microplastic-free skincare brand, we’re proud to lead this new wave of responsible beauty.”
The collaboration with Parineeti Chopra also symbolizes a new wave of clean beauty that encourages confidence and mindful skincare choices for healthier skin and a better planet.
La Pink offers skincare products like face washes, serums, creams, masks, and under-eye treatments across ranges such as Ubtan, Ideal Bright, and Young Forever.
Their body care line includes lotions and shower gels formulated for hydration and tan removal.
Haircare products feature shampoos, conditioners, and oils designed to reduce hair fall and boost shine.
They also offer alcohol-free pure perfumes suitable for sensitive skin.
All products are cruelty-free, dermatologically tested, and made without microplastics.
These La Pink launches come at a time when the Indian skincare market is undergoing a rapid transformation, driven by rising consumer demand for clean, conscious, and ingredient-transparent beauty.
According to a report by Future Market Insights, the skincare industry in India was valued at USD 2.93 billion in 2023 and is projected to grow at a 14.6% CAGR, reaching USD 12.93 billion by 2034.
Sign up to receive our email newsletters with the latest news updates and insights from Africa and the World HERE.
