Nykaa set to acquire 82°E

INDIA – Nykaa is advancing its House of Nykaa brand portfolio through ongoing talks to acquire a majority stake in 82°E, the premium skincare line founded by Bollywood actress Deepika Padukone.

FSN E-Commerce Ventures, Nykaa’s parent company, led by Falguni Nayar, confirmed these preliminary discussions in a stock exchange filing on April 5, 2026, as part of evaluating growth opportunities. 

The move aims to boost Nykaa’s in-house brands amid intensifying competition in India’s booming beauty market.

Financial terms and timelines remain undisclosed, with appropriate announcements promised upon materialization.

This acquisition aligns with Nykaa’s “House of Nykaa” strategy, leveraging its 42 million beauty customers and omnichannel reach to scale premium offerings.

Nykaa and Padukone already collaborate, with her serving as global brand ambassador since September 2025 for campaigns like Pink Friday Sale. 

Integrating 82°E would enhance Nykaa’s premium skincare presence, capitalizing on celebrity appeal while addressing D2C challenges.

Launched in late 2022 as a direct-to-consumer premium brand, 82°E reported FY25 revenue of ₹14.7 crore, down 30% year-over-year, alongside losses of ₹12.26 crore per regulatory filings. 

High pricing, diffused positioning, and competition from digital-first rivals hindered repeat purchases and growth. 

Nykaa’s distribution muscle could revive it, mirroring trends where platforms rescue struggling celebrity-led D2C brands.

On the other hand, Nykaa’s in-house brands hit ₹2,100 crore (USD 252 million) in GMV in FY25, targeting ₹6,000 crore (USD 720 million) by FY30 with a 52% 5-year CAGR across 12 brands. 

Q3 FY26 net profit surged 156% to ₹68 crore (USD 8.16 million), driven by 27% revenue growth to ₹2,873 crore (USD 344.8 million), fueled by 276 stores in new cities.

The company added 50 stores in FY25 as part of its largest physical push, reaching 237 outlets across 79 cities and achieving 31% GMV growth.

Additional moves include the launch of a new subsidiary, Nykaa Essentials, for omnichannel beauty retail.

“The potential deal hinges on Nykaa’s market leadership position, cumulative beauty customer base of 42 million and ability to build on repeat orders and scale, to help turn around the flagging 82°E,” one of the executives said.

India’s beauty and cosmetics market, the world’s fastest-growing, is projected to reach USD 34 billion by 2028, up from USD 20 billion, driven by e-commerce, tier 2/3 demand, and premium access. 

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