Azelis, SUSONITY extend distribution agreement into UK and Ireland markets
The partnership will take effect on 1 October 2026.
EUROPE – Azelis, a leading innovation service provider in specialty chemicals and food ingredients, has announced an extension of its distribution partnership with SUSONITY, a prominent supplier of effect pigments, functional materials and cosmetic actives.
Azelis will distribute SUSONITY’s portfolio in the UK and Ireland across the CASE, Advanced Materials & Additives, Home Care & Industrial Cleaning and Performance Chemicals market segments.
The agreement gives Azelis customers in the UK and Ireland access to SUSONITY’s effect pigments and advanced functional technologies for applications such as laser marking, heat reflection and conductive or protective coatings.
Christian Pflesser, Market Segment Director for Advanced Materials & Additives and CASE at Azelis EMEA, stated, “SUSONITY brings valuable technologies to our customers in the UK and Ireland, particularly in effect pigments, laser marking and heat-reflective solutions.”
“The portfolio complements our existing offering and enables our teams to support customers across a broader range of applications. Building on our strong collaboration with SUSONITY in other markets, we look forward to growing the partnership in the UK and Ireland.”
The SUSONITY portfolio complements Azelis’s existing offering, allowing customers to consolidate more of their specialty material requirements with a single distribution partner.
According to the companies customers will benefit from a broader product range from Azelis, backed by an experienced local team with strong market knowledge and technical expertise. SUSONITY will streamline its local setup and consolidate its distribution network by working with one partner that serves multiple industries. Azelis will strengthen its offering in key subsegments by adding effect pigments and functional materials, while also extending its relationship with an established principal.
The new agreement builds on Azelis’s existing collaboration with SUSONITY for PC and industrial markets across EMEA and APAC. Azelis’s strong focus in these markets, together with its established UK and Ireland team and deep penetration of key subsegments, supported SUSONITY’s decision to extend the partnership.
Azelis combines market knowledge with technical expertise and formulation capabilities to support customers throughout the product development journey. Through its local teams and application laboratories, the company helps customers develop innovative solutions while creating growth opportunities for its principals.
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