This partnership exemplifies how AI turns sustainability into strategy, future-proofing the beauty sector.

USA – ANJAC Health & Beauty, a prominent contract development and manufacturing organization (CDMO), has forged a partnership with Fairglow, an AI-powered platform specializing in life cycle assessments (LCA) for cosmetics.
The partnership is to comprehensively manage the environmental impacts of its extensive product portfolios.
This collaboration positions ANJAC as the pioneering CDMO to integrate advanced AI, enabling the swift evaluation of entire product lines, ranges, and even production sites within weeks, a feat unattainable with conventional, labour-intensive methods that typically handle only sporadic analyses of select items.
The partnership not only accelerates time-to-market but also ensures alignment with stringent EU regulations, including the Ecodesign for Sustainable Products Regulation (ESPR).
Fairglow’s real-time environmental scoring system has been seamlessly integrated into ANJAC’s operations, empowering the company to quantify impacts across individual products, full portfolios exceeding 2,700 SKUs analyzed in a successful 2024 pilot (with expansion into 2025), and manufacturing facilities.
This provides unparalleled modelling for variables like ingredient substitutions, packaging innovations, and process optimizations, transforming raw data into actionable insights for clients seeking sustainable yet competitive formulations.
Anne Rutigliano, ANJAC’s marketing and innovation director, highlights how this tool measures eco-design performance across ANJAC’s innovation pipeline, guiding strategic choices while enabling brands to validate green claims instantly and leverage pre-validated sustainable supply chains.
For brands, this means avoiding the reinvention of sustainability wheels, proving that high-volume leadership can coexist with ecological pioneering, and turning regulatory hurdles into revenue opportunities as younger consumers reward responsible products with premium pricing.
Eco-design challenges companies to overhaul processes, materials, and packaging through innovation, addressing the “perceived conflict between innovation and cost” often stemming from data gaps.
By simulating environmental impacts early in R&D, before any production, AI mitigates “sustainability taxes” downstream, making green strategies lean and profitable rather than additive burdens.
ANJAC’s strategy proactively anticipates policies such as ESPR and the Green Claims Directive, incorporating Product Environmental Footprint methodologies to deliver granular, verifiable data.
Rutigliano advises companies to “anticipate change” to build credibility and advantage, while Carayon recommends auditing data maturity, proactively aligning reports, and embedding constraints in lifecycle management to shift from defensive to offensive transparency, eschewing “vague” claims in favour of dynamic metrics.
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