Azelis and Milliken partner to supply polyurethane colourants to India

INDIA – Azelis and Milliken & Company have forged a new distribution partnership for polyurethane (PU) colourant solutions in India, effective immediately.

This deal allows Azelis to exclusively handle Milliken’s Reactint PU colourants, targeting the coatings, adhesives, sealants, and elastomers (CASE) sector and expanding from their prior successful collaboration in the EMEA region.

The partnership equips Azelis’s Indian clientele with Reactint solutions, prized for their reliable colour retention, robust durability, straightforward application, and sustainability benefits, such as aiding PU foam recycling by preventing polyol yellowing. 

Milliken, with decades of deep roots in India’s PU landscape, especially in flexible foams, is now expanding into CASE growth areas via Azelis’s local strengths, accelerating its market penetration. 

This move taps India’s surging PU demand across industrial coatings, decorative paints, adhesives, and elastomers, fostering innovation and broader access to high-performance colourants.

Daan Vanwynsberghe, Milliken’s Global PU Business Unit Director, stated, “India has been a key market for Milliken’s polyurethane business for many years.”

“This agreement supports our long-term growth strategy by strengthening our ability to serve customers across polyurethane applications, while selectively expanding into new segments through a distribution partner with strong local capabilities.”

In other news, Azelis has broadened its collaboration with Ashland through an exclusive distribution agreement for microbial protection solutions in Thailand, starting April 1, 2026. 

Through its affiliate Catalite, Azelis will market Ashland’s portfolio, featuring multifunctional antimicrobial boosters, broad-spectrum preservatives, and microbial detection tools, to the personal care and home care sectors.

This deal covers Ashland’s advanced technologies for skin, hair, oral, and home care applications, emphasizing eco-friendly, biodegradable, and skin-compatible options that support preservative-free formulations while boosting sensory appeal and stability. 

It builds on prior Azelis-Ashland partnerships elsewhere, enhancing supply chain efficiency and regulatory compliance amid rising consumer demands for safe, sustainable products.

According to Azelis, Thai customers now have access to Ashland’s robust antimicrobial efficacy, paired with Azelis’s local labs, technical support, and market insights, enabling tailored, high-performance recipes. 

Ashland strengthens its Southeast Asian footprint via Azelis’s network, promoting innovations that address volatility and elevate the beauty sector.

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