Atelier Rebul unveils Istanbul Shower Foam

UAE – Atelier Rebul, a Turkish fragrance, cosmetics, and skin care brand, has expanded its signature Istanbul Collection with the launch of the new Istanbul Shower Foam. 

The product blends cinnamon, saffron, jasmine, and amber into a rich, creamy foam designed to turn everyday cleansing into a layered fragrance ritual.

Drawing on Istanbul’s historic character and scent traditions, the brand pairs them with contemporary formulations to broaden its internationally recognised collection. 

Atelier Rebul has also introduced a three-step layering routine intended to help the fragrance last longer on the skin. 

The ritual begins with the Istanbul Shower Foam to cleanse the skin and create the first fragrance layer, followed by the Istanbul Hand & Body Lotion to support the skin’s moisture barrier and lock in the signature scent. 

The final step is an application of Istanbul Eau de Parfum to intensify the fragrance and extend its trail throughout the day.

Atelier Rebul traces its heritage back to the historic Rebul Pharmacy, established in 1895 by French pharmacist Jean César Reboul on Istanbul’s renowned Istiklal Avenue.

Building on more than a century of pharmaceutical and fragrance expertise, the modern Atelier Rebul brand was launched in 2013 and has since evolved into a premium lifestyle and beauty brand.

The company’s product portfolio spans fine fragrances, eau de parfums, traditional Turkish colognes (kolonya), home fragrances, reed diffusers, scented candles, hand and body care products, bath and shower products, hair care solutions, skincare products, and gift sets.

Atelier Rebul’s fragrance offerings are organized into several signature collections, including the Istanbul Collection, Istanbul Bosphorus, Pera, 1895, J.C.R., Atelier Majesté, Parfum Artisanal, and Golden Hour ranges. 

These collections draw inspiration from the brand’s Turkish heritage, Istanbul’s cultural richness, and contemporary perfumery trends.

Positioned as a premium fragrance house, Atelier Rebul blends Ottoman and Turkish heritage with modern fragrance craftsmanship, emphasizing botanical ingredients, artisanal expertise, and luxury sensory experiences. 

The company markets both personal and home fragrance products internationally, leveraging its long-standing heritage as a key differentiator.

Today, Atelier Rebul operates branded retail stores across Türkiye and selected international markets, while continuing to expand its presence in Asia, including Indonesia and China.

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