SharkNinja appoints Dwayne Benefield as Chief Product Officer
Benefield brings more than 20 years of experience building and scaling consumer product portfolios across technology, entertainment, and connectivity.
USA – SharkNinja has nominated Dwayne Benefield as its new Chief Product Officer to strengthen the company’s global product strategy and innovation pipeline as it expands into new categories and regions.
Benefield will lead SharkNinja’s long-term product strategy, category direction, innovation agenda, and multi-year roadmap, shaping where the company focuses next and how it continues to win with consumers.
He will report directly to CEO Mark Barrocas and work alongside Anthony Marra, who transitions to Chief Product Excellence Officer, responsible for quality, reliability, and performance standards across the portfolio.
This split focuses Benefield on forward-looking product vision and growth, while Marra ensures execution excellence across existing products.
Barrocas stated, “As our ambitions accelerate and we continue to expand into new categories and regions around the world, Dwayne brings a rare combination of product vision, category creation, and global execution that will further deepen our connection with consumers.”
“I’m excited for what we are going to build together.”
Most recently, Benefield served as Chief Product Officer at TELUS, where he led a team of roughly 1,400 with end-to-end ownership of a broad consumer portfolio spanning mobility, home internet, smart home, health, and entertainment.
During his tenure at TELUS, he launched multiple industry-first products, including the world’s first device-agnostic smart home platform and the world’s first AI assistant featuring Generative UI.
Prior to TELUS, Benefield was VP of Entertainment at T-Mobile and spent over a decade at Sony, where he built North America’s first internet-delivered live TV service, the Emmy Award-winning PlayStation Vue.
Earlier in his career, he held strategy and business development roles at Google and The Walt Disney Company, helping expand products and global franchises across markets including India, China, Russia, and Latin America.
Benefield said he was drawn to SharkNinja by a shared passion for building innovative products and services that enhance how people experience daily life, noting the company’s strong consumer trust as a foundation for its next growth phase.
He holds an MBA from The Wharton School at the University of Pennsylvania and a Bachelor of Accountancy from New Mexico State University.
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